Practice Management

COVID-19 Practice Survival Center: Help from ROB & Beyond–Updated Weekly

A compendium of articles, updated weekly, from Review of Optometric Business and other Jobson publications, along with resources from industry partners, and additional information from the world beyond, to get your practice through the pandemic.

How Other Practices Are Managing the Crisis
Post-Pandemic Revenue Generation: The Eyewear I Will Be Promoting
By Jennifer L. Stewart, OD
Two-month practice closures for all but emergency eyecare have taken a toll on our finances. As my practice reopens for routine care, I am planning ways to resume–and even improve–patient care while recouping some of the revenues lost during the shutdown. Here is how I am doing it. >>READ MORE>>

Scaling the Needs of Reopening to the Capabilities of a Small Practice
By Maria Sampalis, OD
Reopening comes with many requirements, from investing in the needed personal protective equipment and cleaning supplies to finding ways to enable social distancing. Smaller practices, with less manpower and financial leverage, can find this process especially challenging. Here is how I am doing it. >>READ MORE>>

COVID-19 & Beyond: Our Key Messages to Patients
By Miki Lyn Zilnicki, OD, FCOVD,
and Jessica Licausi, OD, FAAO, FCOVD
The COVID-19 crisis and practice shutdown was an anxiety-inducing time for both us and our patients. Here is the messaging, and communication platforms, that made the greatest impact in our ability to stay in touch. >>READ MORE>>

Reopening Ramp-Up: Our New Procedures & Protocols
By Clint Taylor, OD
As many of us reopen, we are finding a changed practice environment, one requiring unprecedented safety checks. Here is how my practice is approaching this challenge, and how it will change our patients’ experience. >>READ MORE>>

The Technology & Other Strategies Facilitating My Reopening
By Amanda Barker-Assell, OD
Practice reopenings come with many needs, from patient and staff communication, and new safety protocols, to revised scheduling. As my office plans how best to reopen, we are finding great support from the technology we have implemented. Here is how we are doing it. >>READ MORE>>

How We Will Market Our Reopening & Spur Post-Pandemic Sales
By Ian G. Whipple, OD
Keeping our patients and staff safe as we provide care is the top priority, but we also have to think about how we will market our reopening and generate optical sales. Here is the approach I plan to take in my practice. >>READ MORE>>

Our Post-Pandemic Patient Safety Check Process & Other Practice Enhancements
By Bradley J. Richlin, OD
Practice life after the pandemic will be anything but normal as we once knew it, but we can still deliver a great patient experience. Here is how my practice is mapping out a patient safety-check process that protects both patients and staff, while maintaining efficiency. >>READ MORE>>

COVID-19: Proactive Rescheduling & Other Ways We Plan to Restart Our Practice
By Eric Rettig, OD
When practices were mandated to stop providing routine eyecare, a key challenge was deciding what to do with existing patient appointments. Do you just cancel and ask patients to contact your office after you are able to reopen? Or do you take a more proactive approach, rescheduling patients? Here is how our office is doing it. >>READ MORE>>

COVID-19: What We Will Be Asking of Patients After Reopening
By Jennifer Stewart, OD
When our practices reopen, both we and our patients will have a changed experience to get used to. Part of that changed experience will include patient education about when to come–and not to come–to our office. Here is the guidance we will be giving our patients, along with other changes and preparations taking place for our reopening. >>READ MORE>>

COVID-19: Why Furloughing Staff Was the Right Decision For My Practice
By Christopher Berry, OD
When practices were forced to shut down for all but emergency eyecare, the difficult question of what to do with staff arose. In my case, the best decision turned out to be furloughing my employees. Here is why this is the approach I chose, and how I am managing my relationship with employees during this time. >>READ MORE>>

COVID-19: Our Approach to Staying Ahead of the Crisis
By Miki Lyn Zilnicki, OD, FCOVD,
and Jessica Licausi, OD, FAAO, FCOVD
The COVID-19 crisis forced the shutdown of routine eyecare on practice owners. Our practice, which has vision therapy as its niche, has taken the approach of trying to stay ahead of the crisis. Here is how we are doing it. >>READ MORE>>

COVID-19: Curbside Delivery, Communication & Planning for a Stronger Practice
By Mesheca C. Bunyon, OD
COVID-19 has caused doctors to feel extremely vulnerable, but this is also a time to plan new policies and procedures that will help us should something like this happen again. Here is the service my practice is continuing to provide to patients and how we are planning for a stronger, more resilient practice. >>READ MORE>>

How My Practice Is Using SBA Loan Funds & My Other Practice Survival Strategies
By Clint Taylor, OD
When the pandemic worsened, and local governments ordered shutdowns of all “non-essential” services, optometric practices stopped providing routine eyecare. Fortunately, some relief has been provided by Small Business Administration (SBA) loans. Here is how my practice is using money from the loan we obtained, and other ways we are making it through this crisis. >>READ MORE>>

COVID-19: The Dashboard Management Technology Getting Me Through It
By Justin Holt, OD
Dashboard management technology, which helps you closely track your practice performance and finances, is essential in times of crisis. Though it’s always good to know where you stand financially, when your business is threatened by circumstances out of your control, it’s even more crucial. Here is the technology helping us keep our finger on the pulse of the practice both in good and challenging times like the one we are currently in. >>READ MORE>>

How COVID-19 Has Changed My Practice Growth Projections
By Aaron Neufeld, OD, FAAO
COVID-19 has changed nearly everything about our society, including the plans most of us had for our practices. Here is how the crisis is impacting my financial and growth plans. >>READ MORE>>

Optometric Survival Webinar Series

Optometric Survival Series Part I: How to Manage a Slowdown or a Shutdown of your Practice
Mark Wright, OD, professional editor of Review of Optometric Business and CEO of the Practice Management Center, and Robert Schultz, CEO of Vision One Credit Union, share tips on how best to survive the slowdown or shutdown of your practice due to the ongoing COVID-19 crisis in a webinar brought to you by Review of Optometric Business and EDGEPro Analytics for ECPs. >>WATCH>>

Optometric Survival Series Part II: Do You Need a Loan?
Mark Wright, OD, FCOVD, professional editor of Review of Optometric Business and CEO of the Practice Management Center, and Robert Schultz, CEO of Vision One Credit Union, share insights on obtaining a the forgivable SBA loans in a webinar brought to you by Review of Optometric Business and EDGEPro Analytics for ECPs. This is part two of a three-part series. >>WATCH>>

Optometric Survival Series Part III: How to Reopen Your Practice
Mark Wright, OD, FCOVD, professional editor of Review of Optometric Business and CEO of the Practice Management Center, and Robert Schultz, CEO of Vision One Credit Union, share how to lay the groundwork for a quick ramp-up after reopening in a webinar brought to you by Review of Optometric Business and EDGEPro Analytics for ECPs. This is part three of a three-part series. >>WATCH>>

Optometric Survival Series Part IV: Demystifying PPP Forgiveness
Mark Wright, OD, FCOVD, professional editor of Review of Optometric Business and CEO of the Practice Management Center, and Robert Schultz, CEO of Vision One Credit Union, share insights on managing Paycheck Protection Program loans in a webinar brought to you Review of Optometric Business and EDGEPro Analytics for ECPs. This is part four of the Optometric Survival Series. >>WATCH>>

COVID-19: Why I’m Keeping My Staff & My Other Practice Survival Strategies
By Ian G. Whipple, OD
At a time when many practices have decided to layoff employees, I have decided to retain mine. Here is why I am doing it, and how I am managing through the COVID-19 shutdown. >>READ MORE>>

COVID-19 Shutdown: How I’m Managing the Crisis
By Eric Rettig, OD
Like most of you, my practice has temporarily, but indefinitely, closed due to COVID-19. Here is how we are working through the crisis to keep the practice on track and ready to reopen as soon as we can. >>READ MORE>>

COVID-19: Tasks to Keep Doing Inside a Closed Office
By Jennifer L. Stewart, OD
Your office is closed, but that doesn’t mean it’s necessarily time to send staff home, and check yourselves out from practice management. Now is the time to catch up on tasks that will reap rewards for completion after the office reopens. >>READ MORE>>

Tele-Optometry: 7 Steps to Implement It in Your Practice
By Mike Rothschild, OD
Most eyecare practices are calling people who are on their schedules and canceling or postponing most appointments. Think about where this will lead. In a month (or two), you will need to call all those patients back and try to put them back onto that schedule, which is already full. >>READ MORE>>

How I Implemented Telehealth in Under 1 Week
By Amanda Barker-Assell, OD
Our ODs and staff are required to stay home when they can, but we have successfully implemented ways to provide patient care remotely through telehealth services. Here is how we quickly brought this technology and approach to patient care into our practice. >>READ MORE>>

Coding for Telehealth: Getting Paid During the Pandemic & Beyond
By Peter J. Cass, OD
The COVID-19 crisis has significantly impacted all of our practices. One improvement that may come from surviving the pandemic is greater use of telehealth to provide ongoing care and satisfy patients’ desire for telehealth visits with their doctor. Here are telehealth codes to use to ensure maximum reimbursement for your services. >>READ MORE>>

Recommendations from the Experts
COVID-19: A Helpful Tool To Use In The Pandemic & Beyond
By Mark Wright, OD, Professional Editor, Review of Optometric Business
Bob Schultz, CEO, Vision One Credit Union
If the pandemic has not impacted your practice yet, it’s just a matter of time until it does. One of your goals in a time of decreased revenue collected is to downsize expenses to avoid going negative on your practice cash flow. This spreadsheet is designed to help you achieve that goal. >>READ MORE>>

Practice Compliance in the COVID-19 Era: Key Actions for You to Take
By Peter J. Cass, OD
The COVID-19 crisis has changed many aspects of practice. One area that is becoming a bigger concern is compliance, as many of the changes associated with the COVID-19 crisis have increased scrutiny on practices’ adherence to laws and regulation. Here are key areas to review to ensure practice compliance as you reopen. >>READ MORE>>

Lessons Learned From the First Days After Reopening
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
Reopening practices after the COVID-19 shutdown can come with surprises. Here is what we, and other ODs, have learned during this time. >>READ MORE>>

The Rules of PPP Loan Forgiveness
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
Paycheck Protection Program loans come with rules that, if precisely followed, enable forgiveness of the loans. Here is how to ensure you are meeting the requirements of those rules. >>READ MORE>>

ROB Toolkit for Reopening
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
As you reopen your office, there are myriad challenges to ensure your patients and staff are protected and your practice stays on track financially. Here are ROB articles and other resources that address each of the critical points you need to consider in the reopening process. >>READ MORE>

Telemedicine in Optometry: Reality Check on Its Limitations
By Brian Chou, OD, FAAO
Not long ago, telemedicine was widely panned by optometry. Remote refraction and online prescription renewal drew ire. Yet with COVID-19 bringing optometric practices to a standstill, telemedicine is often portrayed as a lifeline. Here are limitations of telemedicine to consider as you implement it in your practice. >>READ MORE>>

PPP Loan Forgiveness Calculator & Reopening Action Plan
By Steve Sunder
As you prepare to reopen your practice, there are actions you should take to get on the right financial footing. Here are key steps to take to ready your practice for reopening, along with a Paycheck Protection Program (PPP) loan forgiveness calculator, sample practice action plan and COVID-19 financial impact forecast. >>READ MORE>>

Patient-Flow Plan for Social Distancing & Other Necessities of the New Normal
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
Social distancing and the added need for disinfection will require new patient-flow systems. Here is one plan for how you can do it. >>READ MORE>>

Reopening Your Practice: Your Top Questions Answered
By Mark Wright, OD, Professional Editor, Review of Optometric Business
Bob Schultz, CEO, Vision One Credit Union
Planning carefully and efficiently to reopen your practice is essential. Here are answers to the top questions you sent us following last week’s webinar, “How to Reopen Your Practice.” >>READ MORE>>

COVID-19 Relief Package: What the SBA Rules Mean to Getting a Loan
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
The Small Business Administration has rules impacting who will receive the funds available through the CARES Act. Here is what you need to know to access those funds. >>READ MORE>>

Private Practice Financial Tips for COVID-19 Pandemic Survival
By Robert Schultz, CEO, Vision One Credit Union
Mark Wright, OD, ROB Professional Editor & CEO, Practice Management Center
Sam Quintero, OD, Immediate Past Chair, Association of Practice Management Educators
The pandemic is here. It is impacting the practice now. These are the steps that you need to take today. >>READ MORE>>

COVID-19: Financial Management Checklist
By Steve Sunder
Office shutdowns from the pandemic are nearing the one-month mark. Effectively managing your practice’s finances is paramount. You need to both survive the current time and plan for a quick ramp-up after the office reopens. >>READ MORE>>

Telehealth Technologies to Get You Through COVID-19
By Robert Burke
Telehealth in its many forms was already a growing market before the COVID-19 pandemic erupted, but now the demand is much higher. Here is what the telehealth companies are experiencing during the COVID-19 rush to “see” patients virtually, along with information about the services they offer. >>READ MORE>>

AOA Webinar: COVID-19 and Medicare Telehealth Services
Guidance from the American Optometric Association on coding and Medicare reimbursement during the COVID-19 pandemic. >>WATCH>>

Help from Eyecare Industry Partners
ABB Optical Group
New Resources to Help Your Practice Recover from the COVID-19 Shutdown
As you reopen for routine patient care, new resources are available from a major optical industry partner. Here are the details, and how you can access these business recovery tools. >>READ MORE>>

COVID-19 Resource Center: Practice Survival Tools to Get You Through the Crisis
By Dave Brown
President and CEO,
The COVID-19 pandemic is putting a significant strain on optometric practices. It can be hard to know where to look for guidance. Here is a new resource center available to all ODs. >>READ MORE>>

COVID-19 Survival Help from Major CL Company
CooperVision has taken new actions to help eyecare practices struggling through the COVID-19 shutdown. Here are the key ways the company says it is helping its customers. >>READ MORE>>

How to Access Free Financial Audits & Revenue Investigation Services for Practices Impacted By COVID-19
Anagram, a software solution enabling access to out-of-network benefits for health-care providers, is offering free financial audits and accounts receivable services to ECP customers facing uncertain revenue during the COVID-19 pandemic. >>READ MORE>>

Complimentary COVID-19 Practice Survival E-Book: “A Practice Plan for Recovery”
Practice closures due to COVID-19 are putting significant financial pressure on optometrists. Here is a complimentary e-book from EyeCarePro with tips on maintaining your practice during the crisis and putting a plan in place for reopening. >>READ MORE>>

New Complimentary Telehealth Platform
EyeCarePro has released GetSetCare, a free telehealth platform designed to help optometrists continue to provide ongoing care and maintain incoming revenue. >>READ MORE>>

Healthy Eyes Advantage (HEA)
New Program to Help You Optimize Your Recovery from COVID-19 Shutdown
Healthy Eyes Advantage (HEA) has developed a program to help independent eye care professionals (IECPs) optimize their recovery. HEA’s Recovery Reboot: Your Path To Powering Up Your Practice is a six-part series that serves as a guide in the weeks leading up to and following reopening. >>READ MORE>>

COVID-19 Resource Center
HEA’s repository of COVID-19 practice survival help. >>READ MORE>>

E-Book Covers Planning, Preparing, Rebuilding and Restarting
ClearVision has released a downloadable digital guidebook to provide pertinent information and tactical steps to ensure a successful reopening of ECPs’ businesses across the country. >>READ MORE>>

American Academy of Optometry
AAO Launches COVID-19 Video Series
The American Academy of Optometry’s COVID-19 Task Force has assembled a video series of the latest information relating to COVID-19 and eyecare. >>READ MORE>>

Companies Keeping ECPs Supplied During COVID-19
Optical practice supplies have taken on a new meaning during the time of the coronavirus pandemic. Here are some manufacturers offering products particularly appropriate for these times.
In-Office Sterilization
PPE Eyewear
Anti-Fog Products

COVID-19 News From Other Jobson Publications
Preparing for a Retail Reset
Executives from Vision Monday’s Top 2020 U.S. Optical Retailers share their experiences during the COVID-19 pandemic and their plans for going forward. >>READ MORE>>

One-year Business Plan Didn’t Include This
Meghan Riegel, OD, celebrated the one-year anniversary of her Good Looks Optometry practice in Stewart Manor, NY, under stay-at-home orders. >>READ MORE>>

Preparing for the Unknown
By Johnna Dukes, ABOC
In these uncertain times, making the right decisions will determine how we proceed to do business and care for people’s vision. >>READ MORE>>

What to Wear in Optometry Practices These Days
Scrubs, scrubs plus a white coat, business casual clothing and more layers of protection were all selected by respondents to a WO survey about what ECPs will be wearing to keep germs at bay. >>READ MORE>>

Research Findings Reach Multiple Conclusions
Data reported by various studies covered in Review of Optometry offer varying results.
Ocular Surface Susceptible
Low Risk from Tears
Ocular Surface Interaction

The States Most and Least Likely to Wear Face Masks
There is still a considerable difference in usage rates of face masks across states, with some significantly more likely to wear face masks than others. A YouGov poll has the answers. >>READ MORE>>

6 Essentials for an Effective Face Mask
The face mask market is increasing exponentially, but it is difficult to know what qualities to prioritize when searching for a face mask. Here, WebMD shares what makes a good cloth face mask. >>READ MORE>>

Eyecare Professionals Begin to Reopen
Optometry is back in business but with reduced hours, lower volume and an abundance of precaution, according to the 9th wave of Jobson’s Coronavirus ECP Survey. Here are the latest results. >>READ MORE>>

Doctors’ Offices Turn to GoFundMe To Stay Afloat
COVID-19 is putting small medical practices in a precarious position. Here, Medscape reports on why small practices are particularly at risk. >>READ MORE>>

Lessons from a Survivor: SAFE
Putting the finishing touches on my third startup in 2007, I didn’t anticipate the impending financial crisis. Here are some lessons I learned. >>READ MORE>>

Anticipate Patient Loyalty in the COVID-19 Environment
Overcoming the challenges of myopia management during the COVID-19 pandemic. >>READ MORE>>

Sanitization Guide for Reopening from The Vision Council
For the best sanitization methods for products and packages, check out The Vision Council’s new summary, which includes cleaning solutions, steps for cleaning, and links to various frame manufacturers’ sanitization and disinfection guides. >>READ MORE>>

HelpLine Offers COVID-19 Guidance for Optometric Industry
The Ask Walman COVID-19 information helpline offers a phone number (855-868-1076) and website (below) for the optometric industry, covering all things reopening, telehealth guidance, SBA resources, and much more. >>READ MORE>>

Maintaining Myopia Management with ‘Kindness and Understanding’ During this Pandemic
In this pandemic environment, myopia management is a challenge. Here’s how Sheila Morrison, OD, MS, FSLS, is managing myopia now. >>READ MORE>>

Helping Children Cope with Crisis
It’s a scary time for all of us, but it poses a particular kind of terror to young children who cannot fully understand what is happening, or why, especially now as some parents and caregivers return to work after being present 24/7. >>READ MORE>>

You Received Your PPP Check. Now What?
To make effective use of its Paycheck Protection Program loan, Vision Optique owners are leading the team through a 2.5-week preparation period in advance of anticipated reopening. Here’s how. >>READ MORE>>

20 Tips For Reopening Amid COVID-19
From sanitizing to staffing, here’s advice on how you can hit the ground running and thrive in a world with coronavirus. >>READ MORE>>

Most ODs Plan to Mask Patients
COVID-19’s continued threat is changing how optometrists and their staff use personal protective equipment—and may have many asking the same of their patients. >>READ MORE>>

Post Shutdown, a Pediatric Practice Prepares to Reopen
Carlee Young, OD, FAAO, hopes soon to be doing what many ODs around the country are still not able to do, which is to see patients again, the way things used to be. Here’s how she plans to manage her primarily pediatric patients. >>READ MORE>>

OD/Public Health Doctor Worries About Long-term Impact
In this Women in Optometry podcast, Kelechi Mezu-Nnabue, OD, MS, MPH, DrPH, worries about the patients she serves in her Pikeville, Maryland, practice, as well as those who would normally be served by her family foundation in Baltimore and in Nigeria. >>READ MORE>>

Lessons From a Survivor: CALM
Brian Boddy, ABOM, survived the financial crisis of 2008 and shares some of the valuable lessons he learned that can help you survive the current crisis. >>READ MORE>>

Safely Seeing Patients in the Face of COVID-19
After first closing a busy two-location practice in Pennsylvania due to COVID-19, James Deom, OD, MPH, FAAO, re-opened with longer hours, strict safety protocols, and telehealth services. >>READ MORE>>

Coronavirus: Proceed Cautiously
The opposite of panic isn’t calm—it’s preparedness. Here’s how to navigate clinical exams in uncertain times. >>READ MORE>>

How the COVID-19 Pandemic Will Affect Our Careers
It goes without saying that COVID-19 that started as a pandemic is going to have a ripple effect on our lives, careers, and the global economy. What will be the long-term effects of coronavirus, and what will the future hold for us? >>READ MORE>>

OneSight Launches Free Online Vision Check Tool
Designed for parents to use with their children, the OneSight Online Vision Check tool can be used to determine refractive errors and assess color vision. It can be taken in minutes on a desktop, laptop or tablet. >>READ MORE>>

‘Funny You Should Mask’ Raises Funds for Frontline Medical Workers
WebMD and Medscape joined forces with Daily Show alumnus and star of The Unicorn, Rob Corddry, to host “Funny You Should Mask,” a “fun-raiser” to help get PPE to frontline medical workers across the country. >>READ MORE>>

Contact Lens Institute Shares New CDC Guidance for Contact Lens Wear and COVID-19
New guidance issued last week by the U.S. Centers for Disease Control and Prevention supports continued contact lens wear for people who are healthy and practice safe hygiene habits. >>READ MORE>>

Many ODs Are Feeling Emotionally Spent and More Stressed Than Normal
The results from the most recent Women in Optometry Pop-up Poll show that ODs are feeling the stress from COVID-19 concerns for their businesses and their personal safety. >>READ MORE>>

Patient Care Morphs Amid COVID-19
From telemed to ER visits, doctors and hospitals are finding creative ways to take care of those in need. >>READ MORE>>

A Practice Works to Outlast COVID
Professional Eye Care Center’s 28 years of growth in Niles, IL, changed with the COVID-19 pandemic. Now Pamela A. Lowe, OD, FAAO, Dipl. ABO, sees only urgent-care patients in person, uses telehealth technology, provides curbside pick-up, and relies on low-dose atropine for her myopia management patients until the practice can reopen. >>READ MORE>>

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