Words Matter: How to Communicate Exactly What You Mean to Patients, Staff & Others
By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD
Communication is an integral part of succeeding as an optometrist and practice owner. Your patients must be able to understand why you prescribed specific products and services, your staff must understand why you want them to follow work protocols and business contacts must understand what you want from them, and what you can do for them. Here is how to choose words in a way that will allow you to communicate powerfully.