With Dry Eye among the most common ocular diagnoses, it is imperative that every eye care professional incorporates this specialty into their practice. But how do you successfully add dry eye care to the services you offer your patients while taking advantage of the financial benefits that will result?
Download this resource guide to learn from the emerging optometric thought leaders of the The Intrepid Eye Society to ensure that you are ‘Building Your Dry Eye Center of Excellence.’
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Practice Success Story 5 Steps to Marketing Dry Eye Services By Damon Dierker, OD, FAAO The dry eye disease (DED) market in the U.S. was valued at over $4 billion in 2018, with projections to increase to over $6 billion over the next five years. To capture a piece of this rapidly expanding segment of eyecare, a marketing strategy is needed. Here are five steps we have used in my practice to market DED services.>>READ MORE>> |
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