This is the third in a three-part series highlighting how practices are adapting to key market challenges, including the products and professional relationships that are helping practice owners adapt and win.
By Adam DePoe, OD
Jan. 20, 2021
In a difficult time like the one we’re living through, it’s a relief when you can provide eyewear that enhances patients’ lives. In our practice, we do just that by prescribing and selling only the best. Among the most essential products we provide our patients are Crizal® No-Glare lenses.
When you recommend Crizal lenses to your patients, not only are you providing them with the clearest vision, so they can fully benefit from their new prescription, but you are also giving them confidence in the durability of their lens and the protection it provides for their eyes.
Creating Satisfied, Loyal Patients
Our goal at DePoe Eye Center is for every patient to leave our office with their very best vision. We believe the Crizal No-Glare lens brand is the best product to partner with in order achieve this goal.
People go to the eye doctor to see better. This is our mission, our goal and our reason for existing. When we share our true passion for eye health and superior vision, it translates into patient-doctor loyalty and trust. The Crizal brand helps us maintain this loyalty and trust by providing quality products with superior technology that make a real difference in the performance of a patient’s lens.
Empowering Long-Term, Loyal Patients
Prescribe & Sell Only the Best: Educate patients about the difference the best eyewear products make, and how your practice can deliver eyewear that will improve their lives.
Partner with a Trusted, Recognized Brand. When patients come to your office with a base of knowledge about the products you prescribe, you are one step closer to providing premium care.
Strengthen Relationship with a Partner that Delivers Consistent Quality. Providing products you can proudly stand behind is easier when those products come from a partner you know is as reliable to your practice as you seek to be to your patients.
Provide Products that Fulfill Patients’ Greatest Current Needs. The significant time patients are spending in front of electronic devices calls for products that safeguard eyes against harmful blue light*. Providing eyewear that does this shows patients you understand what they need.
Create a Wow Experience. When patients walk out of your office in their new glasses and notice an instant transformation of their vision, they never forget who provided them with such an outstanding product. They also won’t forget to return and refer many others to your practice for their own eye care.
A Trusted, Consistent No-Glare Brand
There are many no-glare lens options for ODs to choose from, but none has such reliably consistent quality as Crizal No-Glare lenses. By offering this premium no-glare option, we provide patients with many optical benefits that our competitors do not. And as the expert in this situation, we are advising the patient to invest in their vision, trust our expertise and trust that the product we are offering will make a difference in their daily lives. With a product like Crizal, that so dramatically (and consistently) improves visual performance, you can always deliver.
Our patients immediately see, upon leaving our office with their new glasses, how much better they can see the world while going about their normal routine and enjoying everyday life.
A Brand Patients Know & Ask For
The quest to provide patients with the highest level of care is made easier when they come into your office with a base of knowledge about the best products you can prescribe.
Essilor does significant marketing to consumers to educate and introduce the public to their products. That means when you recommend a Crizal product to a patient, they have usually heard of it before, and will not only trust your recommendation as a doctor, but also see you as someone who is intimately aware of the current hierarchy of products and market trends. Crizal is also endorsed by two reputed institutions – Crizal carries the Good Housekeeping Institute Seal of Approval, and more recently has earned the Skin Cancer Foundation Seal of Recommendation for safe and effective sun protection. The Essilor brand is one we are proud to be associated with.
A Lens from a Strong ECP Ally
The long list of benefits that premium products like Crizal lenses offer are not a surprise, given the company that developed this lens technology. We know we can rely on Essilor to provide our practice, and, ultimately, our patients, with products we are proud to prescribe and sell.
Essilor has invested in advanced-lens technology and devoted a significant amount of resources to educating the ECP community on what their lenses offer. This allows a doctor to listen to a patient’s lifestyle and hobbies and prescribe a lens solution that sufficiently protects the patient and gives them superior vision within that specific lifestyle.
The most important thing in a partnership is that your core values are the same. We know without hesitation, that Essilor is committed to patients achieving their best vision. We share those values and the ultimate goal of elevating patient care. Essilor has bettered our practice with education, support and a shared desire for everyone to have their best vision.
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A Solution to the Lives We Now Lead
The pandemic has sped up the road we were already on to ever-greater use of electronic devices. With online meetings and distance learning remaining a huge part of our current lives, there has never been a more important time to offer protection from harmful blue light*. The majority of our patients are on electronic devices 8-10 hours per day.
In addition to heavier-than-ever use of electronic devices, the average patient is much more aware than they were before the pandemic that blue light can be harmful*. They are increasingly asking us what kind of impact spending extended amounts of time in front of computers, tablets and smartphones will have on their, and their family’s, sight.
We are committed to educating patients on how they need to protect their vision and what lens technologies will best accomplish that. Our partnership with Essilor empowers us to offer eyewear that meets this challenge. We proudly offer the following Essilor product solutions to our patients: Crizal No-Glare lenses, Crizal® Prevencia® lenses, Eyezen® lenses and Transitions® Lenses.
What’s Good for Patients is Good for the Practice
We currently have 10 locations, and 92 percent of all AR lenses sold are Crizal No-Glare lenses. We believe our patients leave our office with their best vision, and that is only made possible by the premium products, like Crizal No-Glare lenses, that Essilor has made available to all of us.
There is nothing more satisfying than a patient putting on their new eyewear and having a “wow” moment. This happens every single day, thanks to product portfolios like Crizal. Our patients are always amazed by how well they can see with their new eyewear. That ability to exceed patients’ expectations is the result of having partners like Essilor, and offering products we know will deliver the greatest possible quality.
Patients remember their positive experience, and the superior vision they achieved, and return to us every year.
*Arnault E, Barrau C, Nanteau C, Gondouin P, Bigot K, et al. (2013). Phototoxic Action Spectrum on a Retinal Pigment Epithelium Model of Age-Related Macular Degeneration Exposed to Sunlight Normalized Conditions. PLoS ONE 8(8): e71398. doi:10.1371/journal.pone.0071398 (August 23,2013). Identified Harmful Blue Light through in vitro experiment on swine retinal cells, where the most toxic wavelengths are high energy visible light falling between 415-455nm on the light spectrum (blue-violet light).
Adam DePoe, OD, is co-owner, along with his wife, Laura DePoe, OD, of DePoe Eye Center in Atlanta, Ga.