August 26, 2020
As practices continue to recover from the COVID-19 shutdowns, differentiation of the practice brand is becoming a way to gain an advantage over competitors. In a webinar sponsored by neurolens and Review of Optometric Business, Melissa Richard, OD, MS, and Michelle Ahumada, OD, share how they identified the qualities that make their cold-start practices unique, and how they are leveraging those distinctive traits to better serve patients with forward-thinking products like neurolens.
