Dec. 9, 2020
A new webinar sponsored by Sunbit, and presented by Review of Optometric Business, will show you how to better compete with online retailers, so you can improve your eyewear capture rate. The free webinar, “The Battle for Optical Sales is On: Local Eye Care Professionals vs. E-Commerce” will be held on Dec. 16, 8 p.m. EST.
COVID-19 stay-at-home policies have pushed more people to adopt e-commerce faster than expected. Now that consumers are slowly returning to physical stores, they’re expecting the same experiences they get online.
Webinar attendees will learn more about the two things independents can do to win the battle for optical and generate more business:
- Borrowing from e-commerce trends to modernize your in-store patient experience and improve your capture rates.
- Leaning into the competitive advantage of old-fashioned human-to-human relationships.
Speakers include Benjamin Thayil, OD, owner of Lifetime Vision and Eye Care in Miami, Fla.; Gary Collins, OD, owner of Collins Eye Center in Maryland Farms in Brentwood, Tenn.; and Lisa Rollins, co-owner of Optical Matters in Littleton, Colo.