News Briefs Archive

New Virtual Try-On Lenses with Augmented Reality Experience

July 29, 2020

Transitions Optical has introduced a new, immersive augmented reality experience where patients can see themselves in all seven Transitions Signature GEN 8 lens colors and choose from a selection of frame styles even before they enter the practice. Users can access the virtual try-on at Transitions.com/VTO on their own desktop, mobile or tablet devices—minimizing the need for patient contact in the practice.

The technology is designed to allow users to experiment and play with Transitions Signature GEN 8 lenses in different colors across the full range of activation tints. As users tap through different lens colors and frame options, they are also able to capture downloadable photos in all stages of tint.

The Transitions lens virtual try-on uses the best in class technology provided by FittingBox to give users a realistic, interactive experience wearing Transitions lenses in auto-sized frames in real time.

Transitions Optical describes itself as leading the digitalization of the lens category by launching the first virtual try-on that allows users to control photochromic activation, especially across a range of lens colors.

“It’s more important than ever to make patients’ digital journey customizable and convenient,” said Patience Cook, director North America marketing, Transitions Optical. “By sharing the virtual try-on, practices can pre-educate patients on Transitions Signature GEN 8 lenses before they visit their eyecare professional. This is particularly important as many practices are seeking to minimize contact due to the COVID-19 situation.”

While using the virtual try-on users can also search for an eyecare professional near them by clicking “Find Your Transitions.”

The Virtual Try-on is currently available in the U.S. and Canada on Transitions.com. Eyecare professionals can direct their patients to Transitions.com/VTO to experience the tool.

To Top
  
Subscribe Today Free...
And join more than 25,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.
YOUR EMAIL
FIRST NAME
LAST NAME
  
Subscribe Today Free...
And join more than 25,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.
YOUR EMAIL
FIRST NAME
LAST NAME
Subscribe Today for Free...
And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.
Subscribe Today for Free...
And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.