New This Week
With Aaron Lech, OD, FAAO
Setting up a visual skills clinic broadens the services that your practice provides. Included here are practical tips on design, instrumentation and treatment plans. >>READ MORE>>
By Gary Gerber, OD
Maximize your EHR/PM system to make data-based decisions on improving your office workflow, enhancing the patient experience and increasing profits. Complimentary e-book included for download. >>READ MORE>>
By Thomas F. Steiner
Set your practice apart with premium vision correction options, including specialty CLs, that patients only can buy at your practice. >>READ MORE>>
Providing a 24-hour, seven-day, on-call doctor service tells patients that you’re the place to turn for eye emergencies. Included are tips on set-up, scheduling and marketing. >>READ MORE>>
ROB Fast Fact
Your patients may need to be educated and prescribed new contact lens options, findings from Jobson Optical Research’s 2014 Contact Lens Wearers Insight Survey suggest. Some 45.9 percent say they are wearing “the brand I have always worn regularly.” Some 35.3 percent say they used to wear another brand regularly, but then switched to the brand they are currently wearing. Another 10.5 percent say they have worn three or more brands regularly since they were first prescribed contact lenses, while 3.0 percent say they have never been consistent in the CL brand they have worn.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating and prescribing new contact lens options.
GPN, an eyecare business management company, announced EDGE “Focus,” a new “quick look” addition to its analysis tool, The EDGE. >>READ MORE>>
Prevent Blindness and its partners have set program details for the fourth annual Focus on Eye Health National Summit, to be held on Wednesday, June 17, 2015, 8:30 am-3 pm., at the National Press Club in Washington, DC. <<READ MORE>>
Challenge –> Solution
How can I educate my patients about the need for sunwear?
Educating your patients about the need to wear sunglasses, or glasses with adaptive lenses, to protect against ultra-violet radiation, is essential. Here is how three ROB contributors recommend doing this.
- Educate Your Patients: Sunglasses Are for All Year
- Drive Home Risks of UV Exposure
- Take Rx Sunwear Sales to the Next Level
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO