News Briefs Archive

New Business Analysis Tool: EDGE FOCUS

May 6, 2015

GPN, an eyecare business management company, announced EDGE “Focus,” a new “quick look” addition to its analysis tool, The EDGE.

The EDGE provides comprehensive, web-based, real-time tracking and benchmarking in the form of graphics, charts and visuals. It is designed to transform multiple types of complex data from your practice management system to an easy-to-understand philosophy that empowers the users to implement new strategies. The EDGE provides drill-down features and filters by product, services, patient, doctor, staff, plan and fees in order to easily expose lost revenue opportunities.

The EDGE “Focus” is a new interactive “quick look” at highlights of your EDGE data, measuring key performance indicators as an app on your iPhone, iPad or Android device. At a glance, you will instantly see total net practice revenue by clinic and optical, statistics about average AR sales, progressives, average frames sales and vision plan performance, allowing you to identify new growth opportunities.

“Optometry practices are complex businesses that combine service and retail sales, all mixed with ever-changing vision and medical insurance payers. Keeping track of everything, and making sure we are profitable, can be overwhelming. We review the EDGE weekly to ensure our practice is healthy and decisions we’ve made regarding new frame lines, accepting insurance plans, staff and doctor performance, marketing initiatives, and others, are performing as expected,” notes Aaron Werner, OD, of El Cajon, Calif.

EDGE “Focus,”  like The EDGE, is designed to work seamlessly with popular practice management systems, such as OfficeMate, RevolutionEHR, Compulink, My Vision Express and Crystal PM.

“We are very excited about EDGE “Focus,” notes Jay Binkowitz, president, GPN. “EDGE “Focus” provides easy, quick-look actionable statistics from our client’s practice management system. When clients want to get into the nitty-gritty and drill down to more comprehensive details, the EDGE is just a click away and GPN’s EXPERTeam is available with coaching programs to assure their success. At GPN, our hearts and souls are focused on independents with the best tools, strategies and support to secure their goals and realize their dreams.”

To Top
Subscribe Today for Free...
And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.