ROB Archives

July 13, 2016

New This Week

New Patients: Set a Goal & Track Progress

Laurie Sorrenson, OD, FAAO, emphasizes that new patients are the lifeblood of practice growth, and tracking them is an essential task. Assign an employee to track and report on the numbers and sources of new patients. Set an ambitious new patient target, and engage staff in using creative marketing to achieve goals. Then celebrate goals met.
>>READ MORE>>

Staff Management

Set Achievable Goals & Improve Patient Care with  Staff Meetings


By Ken Krivacic, OD, MBA
Staff meetings let employees know the goals you are striving toward, and enable practice owners to work with their team to better patient care and enhance revenues. >>READ MORE>

Practice Management

Forge Growth-Based Relationships with Practice Partners

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By David I. Geffen, OD, FAAO

Adding partners to your practice, and learning to work effectively with them, is a stepping stone to practice growth and profitability.  >>READ MORE>>

Doctor-Patient Relations

Use Instrumentation Photos to Educate & Enhance Care


By Suzanne LaKamp, OD, FAAO

Your patients want you to be the authority on eye health and vision. Using the photos taken with your instrumentation to educate them about their eyes and vision needs shows them the value of your services, and why they should return every year. >>READ MORE>>


 

ROB Fast Fact

Career Opportunity: Reap the Financial Rewards of Practice Ownership

As years in the position increase the compensation goes up significantly for both employed ODs and practice owners, but even more significantly for owners, findings from Jobson Optical Research’s 2015 ECP Compensation Study suggest. The average compensation for employed optometrists with less than five years in the position was $99,136; $106,001 for 5-10 years in the position and $123,061 for more than 10 years in the position. The average total compensation for owner/partners with less than five years in the position is $102,048, $128,047 for 5-10 years and $156,561 for over 10 years in the position.

Click HERE to read more on the financial benefits of practice ownership, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.

In Brief

Bausch + Lomb Introduces Enhanced Online Rebate Program

Bausch + Lomb announced the introduction of its updated rebate web site for its portfolio of contact lenses, offering patients and eyecare professionals a more streamlined user experience to obtain timely redemptions. ” >>READ MORE>>

Prevent Blindness Launches Virtual Forum

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Prevent Blindness is launching The Focus Initiative, a virtual forum for those working in the vision and public health sector. >>READ MORE>>

 

Challenge –> Solution

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