New This Week
Laurie Sorrenson, OD, FAAO, emphasizes that new patients are the lifeblood of practice growth, and tracking them is an essential task. Assign an employee to track and report on the numbers and sources of new patients. Set an ambitious new patient target, and engage staff in using creative marketing to achieve goals. Then celebrate goals met.
By Ken Krivacic, OD, MBA
Staff meetings let employees know the goals you are striving toward, and enable practice owners to work with their team to better patient care and enhance revenues. >>READ MORE>
Adding partners to your practice, and learning to work effectively with them, is a stepping stone to practice growth and profitability. >>READ MORE>>
Your patients want you to be the authority on eye health and vision. Using the photos taken with your instrumentation to educate them about their eyes and vision needs shows them the value of your services, and why they should return every year. >>READ MORE>>
ROB Fast Fact
As years in the position increase the compensation goes up significantly for both employed ODs and practice owners, but even more significantly for owners, findings from Jobson Optical Research’s 2015 ECP Compensation Study suggest. The average compensation for employed optometrists with less than five years in the position was $99,136; $106,001 for 5-10 years in the position and $123,061 for more than 10 years in the position. The average total compensation for owner/partners with less than five years in the position is $102,048, $128,047 for 5-10 years and $156,561 for over 10 years in the position.
Click HERE to read more on the financial benefits of practice ownership, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
Bausch + Lomb announced the introduction of its updated rebate web site for its portfolio of contact lenses, offering patients and eyecare professionals a more streamlined user experience to obtain timely redemptions. ” >>READ MORE>>
Challenge –> Solution
How do I better communicate with my patients?
Effective communication is essential to your ability to serve patients and grow your practice. Three contributors share how they forge strong relationships with patients, and ensure their treatment plans and recommendations are followed.
- How Patients View Us: Know Your Non-Verbal Cues
- How to Turn Disgruntled Patients Into Practice Fans
- Make All Patients Feel Welcome with Inclusive Language
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO