Insights From Our Editors

3 ODs on Secrets to Building Dry Eye Practices with Exponential Growth

By ROB Editors

Dr. Whitley with a dry eye patient, taking time to educate the patient about the treatment plan he has prescribed.

Feb. 8, 2023

Dry eye is a greatly under-diagnosed condition. Many of your patients are waiting for you to diagnose their dry eye and prescribe and deliver treatments that will change their lives. Here is what three ODs with blockbuster dry eye niches told us about how they serve dry eye patients with a high level of care while generating significant profitability.

How We Built a Dry Eye Practice with 30+% Year-Over-Year Growth
By Walter Whitley, OD, MBA, FAAO
The prevalence of dry eye disease gives no evidence of slowing down or lessening. That means ODs have a significant opportunity to improve lives and grow profitability by expanding dry eye diagnosis and treatment services. Here is how we have been growing this important part of our practice. >>READ MORE>>

What an “All-In” Dry Eye Practice Is & How We Created One
By Kambiz Silani, OD
Treating dry eye has become a leading priority in our practice. To properly diagnose and treat dry eye, I quickly realized the significance of being all in on technology. Being “all in” meant investing in diagnostic equipment and therapeutic devices to strengthen the doctor-patient relationship, as well as creating a treatment protocol that is constantly evolving and consistently applied. >>READ MORE>>

How We Built Dry Eye Services that Spurred 20%+ Growth in Annual Revenue
By Jerry L. Robben, OD, and Patti Barkey, COE
As a comprehensive surgical corneal specialty practice, we make a concerted effort to diagnose and treat dry eye disease. A key way we do this is by educating patients about the need for treatment, and then making the most advanced medications and technologies available to treat their condition. Here are the major actions we took to grow our dry eye practice. >>READ MORE>>



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