Williams Group has launched wgsocial, a comprehensive social media solution for independently owned optometry practices. Designed to make practices more successful and productive, wgsocial sets up social media profiles, crafts content for various platforms and develops strategies to engage and grow a practice’s web following.
For any small business, the time, knowledge and resources required for an effective social media presence is immense, Williams Group points out. This is where wgsocial steps in. It not only helps alleviate the time-consuming tasks associated with social media, but it also helps practices navigate and adjust to the constantly changing landscape of social media.
All content from wgsocial is built to play on current social media trends, making it highly interactive and shareable. Every week day, practices receive content to post and connect with their audience. With so many posts, ideas and tips provided by wgsocial, eyecare professionals can build an engaged online community.
To further boost the online visibility of each practice, wgsocial will also create a practice blog with a custom URL. Once a week, a new eyecare-related post will appear on the practice blog and cross-post to the practice’s social media pages. Each blog is optimized during setup to make it appear higher in search engine results and experience higher click-through rates. This allows the practice to reach more web users and position itself as an authority on eye-related topics.
The social media channels handled by wgsocial include Facebook, Twitter, Google+, Instagram, Pinterest and YouTube. As a part of the program, clients will also benefit from a wgsocial blog, quarterly campaigns, custom imagery, analytics snapshots, weekly tips and content templates.
For a limited time, practices interested in wgsocial can request a free seven-day membership trial at http://www.wgsocial.com/wgsocial-7-day-free-trial/. For more information, visit www.wgsocial.com.
