News Briefs Archive

Why Do Consumers Choose Contact Lenses?

Oct. 14, 2020

A survey of more than 5,000 contact lens wearers sheds light on the deeper, emotional benefits people gain from wearing contact lenses. Commissioned by CooperVision as part of its Consumer Insight Series, the research has been incorporated into a new downloadable practice guide, Beyond Vision Correction: The Real Impact of Contact Lens Wear on Patients.

“We initiated this project to help eyecare professionals (ECPs) recognize and articulate sometimes overlooked emotional benefits of contact lenses, yet which play essential roles in patient choice and ongoing satisfaction,” said Dr. Gary Orsborn, vice-president, Global Professional, Medical & Clinical Affairs for CooperVision. “Contact lenses’ ability to emotionally enable and empower people are powerful motivators. This data has the potential to stimulate more trials, purchase, retention and wearer delight, becoming a valuable tool with which ECPs can enhance their practices.”

Consumer opinions from Germany, the United Kingdom, Spain, Japan and the U.S. were represented in the work. Enablement themes were prominent, with 89 percent of respondents agreeing that contact lenses “have improved my quality of life” and “allow me to live my life on my own terms.” So too were feelings of empowerment, with more than four-in-five people stating they “feel attractive when wearing them,” “make me feel confident” and “think I look natural.”

When compared to wearing their spectacles, 78 percent believe “they see better in contact lenses,” including presbyopes aged 55 and over. Another 79 percent stated that “contact lenses make me feel more like myself” compared to spectacles wear.

“There’s significant opportunity for prescribing both spectacles and contact lenses to patients. Dual correction happens in an estimated 27 percent of cases, which is remarkably low considering advancements in materials, lens design and wearer preferences. Our hope is that ECPs will embrace these insights and recognize the power they hold to improve patients’ quality of life and confidence, through the simple act of fitting contact lenses,” said Dr. Orsborn.

The guide also offers straight-forward advice for incorporating the survey insights into practice, including making contact lens recommendations part of the daily routine and providing a short-term contact lens experience to rapidly highlight the emotional benefits.

To learn more, visit https://coopervision.com/impact-contact-lens.

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