Nov. 2, 2016
VSP Optics Group is launching TechShield Blue, a next-generation anti-reflective (AR) coating that reduces blue light exposure while maintaining the natural transmittance of light across the rest of the visible spectrum.
“You may not be able to escape blue light in our digitally-connected world, but you can reduce how much your eyes are exposed to it,” says Randy Dannewitz, vice-president of strategic development for VSP Optics Group. “TechShield Blue provides comfortable vision for screen time and digital device use, and is a meaningful enhancement for any type of prescription eyewear.”
By the time the average American child turns 17, they will have spent one-third of their entire life looking at screens that emit high-energy blue light, according to VSP. As blue light exposure continues to grow, children and adults alike are experiencing digital eye strain, which includes physical discomfort after long exposure to digital screens.
TechShield Blue, which replaces VSP Optics Group’s Sharper Image TechShield, targets the highest energy blue light wavelengths associated with digital eye strain, absorbing and reflecting incoming light from digital screens, energy efficient lighting and the sun. The near-clear coating also delivers advanced AR benefits including enhanced visual performance, backside UV protection and minimal backside reflectance.
TechShield Blue is offered on all lens designs and materials, including the full portfolio of Unity lenses. It can be ordered from VSPOne Technology Centers and through authorized Unity distributor labs. VSP Global Premier Program practices receive $12 for each order of TechShield Blue on Unity lenses, as well as five VSPOne Rewards points.
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