VISTAKON, a Division of Johnson & Johnson Vision Care, Inc., and the makers of ACUVUE Brand Contact Lenses, revealed the 2012 celebrity ensemble for this year’s “ACUVUE 1-DAY Contest.”
The roster of celebrity mentors includes pop star Demi Lovato, musician Joe Jonas, television star Tyler Blackburn, actress Meaghan Martin and world champion sprinter Allyson Felix. The contest, now in its second year, will give five winners the chance to meet and be mentored for a day by one of the five teen icons.
The five winners will also receive a second trip to Los Angeles to attend a teen event, and a one-year supply of 1-DAY ACUVUE MOIST Brand Contact Lenses.
To enter, now through June 7, 2012, contestants should go to the ACUVUE Brand channel on YouTube, www.youtube.com/acuvue, and upload a 30- to 60-second video showcasing what they hope to achieve one day, how they find the confidence to pursue their dreams and why they should be chosen for this mentorship opportunity. For inspiration, the YouTube page will feature last year’s contest winners’ own 1-DAY stories and videos.
Contestants also will be able to view other entries and vote for their favorite to win one of five First Prizes–$1,000 each to put toward their dream of what they will do “1-DAY.”
In addition to contest entry and voting, the ACUVUE Brand celebrity mentors’ own 1-DAY stories will be on youtube.com/acuvue.
