News Briefs Archive

Vision Source Launches Redesigned Company Web Site

Optometric alliance Vision Source announced the launch of a redesigned and more responsive web site, designed by internet marketing company Avelient.

The new web site has been designed using the latest technology, so the site is compatible with all browsers, tablets and mobile devices. In addition, the new features aim to provide visitors with an exceptional user experience through ease-of-use and informative materials.

The site includes an improved doctor locator, information about various programs and managed care initiatives, access to Vision Source gear, job listings, an exclusive member marketplace and new educational content through blogs and articles. Additionally, there are numerous patient, member and vendor testimonials throughout the site, so everyone can share experiences and best practices enjoyed at Vision Source practices.

“This innovative redesign demonstrates our ongoing commitment to grow patient visits to our Vision Source members’ practices as they are searched on the site by patients needing an exam. This will allow Vision Source and our members to be found faster in search engines and the site will operate more efficiently with the new enhancements, and can be easily viewed on any device through its dynamic/responsive design,” says Bryan D. Pinciaro, senior vice-president and chief marketing officer of Vision Source. “With the launch of the new web site, Vision Source has a great opportunity to provide new, rich content for patients, our members, optometrists and vendors to help spread the word about the importance of eye exams.”

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