The Optometric Minute

Understand Your Core Competency…then Outsource!

Carl Spear, OD, FAAO, owner of Sight and Sun Eyeworks in Pensacola, Fla., advises that a practice must recognize what it is good at doing–and what it is not good at doing. In the case of his multi-location practice, outsourcing human resources makes sense. All employee hiring and firing, and a multitude of health benefit details, are performed by an outside organization with established expertise in those areas. This allows his staff to concentrate on delivering a superior exam experience and generating dispensary sales.

ACTION POINTS

ANALYZE STRENGTHS & WEAKNESSES. Concentrate on your core competencies.
OUTSOURCE H. R. Rely on professionals to handle complex employment, benefits issues.
COMPUTE COST/GAIN. Factor in intangibles: comfort level, staff motivation.

 

Carl H. Spear, OD, FAAO, and his wife, Katie Gilbert-Spear, OD, MPH, own four practices in the panhandle of Florida. He lectures extensively and serves as an industry consultant.To contact him: cspear@icareventures.net

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