News Briefs Archive

Transitions Optical Launches Online Marketing Wiz for ECPs

Eyecare professionals can now visit the Transitions Marketing Wiz–a new, online marketing tool and guide from Transitions Optical–to build an interactive marketing plan for their independent practices. Found at TransitionsMarketingWiz.com, the Marketing Wiz provides eyecare professionals with guidance and resources for assessing the needs of their practice, retaining current patients, acquiring new patients and increasing revenue through a variety of strategies and tactics.

After registering for the tool, eyecare professionals can use the Marketing Wiz to complete an overall practice self-assessment, derived from industry experts and a panel of independent eyecare professionals. The assessment – which takes about 15 minutes to complete – will help the practice identify their unique marketing needs based on a rating generated from their answers. The Marketing Wiz will then guide the eyecare professional through their results and help them set practice-specific marketing goals and build a marketing plan that includes a dynamically generated calendar of tactical steps required to achieve these goals.

“We know how busy eyecare professionals are–and that time and resources are focused on patient care–the Marketing Wiz will help them to focus their marketing efforts and set goals that make the most sense for their businesses,” says Carole Bratteig, professional development and education manager, Transitions Optical.

To begin developing a marketing plan, the Marketing Wiz offers eyecare professionals various strategies for achieving three main marketing objectives: patient retention, patient acquisition and increasing revenue per patient. Examples of potential strategies include everything from increasing patient satisfaction and maintaining contact with patients to improving the practice’s community outreach efforts.

As strategies are selected, the Marketing Wiz will recommend resources–or tactics–to help eyecare professionals achieve their unique goals. Resources include links to step-by-step guides and related Transitions Optical tools and information. The Marketing Wiz also offers additional resources such as a sample marketing plan, tips for analyzing a practice from a patient’s perspective, team building techniques and tools for determining a marketing budget.

After an initial marketing plan is created with the Marketing Wiz, eyecare professionals can choose to update their plan, track their goals through e-mail updates and create multiple marketing plans for various locations, if applicable.

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