Transitions Optical is encouraging eyecare professionals to contemplate the future of lens technology with a new and interactive Facebook tab and promotion found on the Transitions Lenses: Healthy Sight Professionals Facebook page.
On the Transitions Light Years Ahead tab visitors are encouraged to “Build Their Lenses of the Future” by making selections in three categories – Frames, Lens Material and Lens Technology. Fans can create their own, unique lens with options including glow in the dark, water shedding and materials that allow it to be thin and bullet proof. Once all selections are made, the lenses will be revealed and users can look through their lenses in various settings.
After “liking” the page, the Transitions Light Years Ahead tab also invites visitors to enter for a chance to win an Apple iPad 2.
Users will have the option to share their Lenses of the Future on their own Facebook wall. The promotion and interactive tab will run through the middle of October. Eyecare professionals can also earn an extra chance to win the iPad 2 by visiting the Transitions Optical Booth (7087) at Vision Expo West.