Transitions Optical, Inc., is centralizing its multicultural marketing efforts into a comprehensive Transitions Cultural Connections initiative, with the mission to raise awareness of the need for healthy sight among culturally diverse groups, and to support eyecare professionals in meeting the eye health and communications needs of their culturally diverse patients. Through the initiative, Transitions Optical will continue to offer eyecare professionals complimentary professional and patient education resources, and will continue to educate consumers directly through advertising, media outreach and community events–driving them to their eyecare professional to learn about their eye health risks and the benefits of sight-enhancing eyewear options, like Transitions lenses.
“Our multicultural marketing efforts have grown significantly over the past five years,” says Manuel Solis, multicultural marketing manager, Transitions Optical. “With tens of thousands of requests for education materials reinforcing the need, Transitions Optical is committed to growing this effort and helping eyecare professionals–and our industry overall–better understand differences and embrace culture as a way to connect with patients and meet the vision care needs of an increasingly diverse population.”
To help educate diverse groups on their unique eye health risks, Transitions Optical is also unveiling an interactive healthy sight risk assessment for consumers at www.HealthySightForLife.org/CulturalConnections. The assessment–which sits on the Transitions Healthy Sight for Life Fund web site–allows consumers to enter their age and ethnicity and then learn about their most common eye and overall health risks. Printable educational materials, tailored to the individual’s results, are available free of charge. The page also features a link to information about the Transitions Cultural Connections program. Eyecare professionals can link to the page from their own practice websites as an added resource to patients.
Professional education and communications resources continue to be available through the Multicultural Programs page at www.Transitions.com/PRO.