News Briefs Archive

Think About Your Eyes Announces Back-to-School Advertising

August 19, 2015

Think About Your Eyes is gearing up its Q3 advertising campaign, and educating the public on the importance of regular comprehensive eye exams for the 38 million school-aged children in the United States. The national campaign, “The eyes you’re born with,” began on July 20, and can be viewed online at thinkaboutyoureyes.com/videos.

The 2015 Think About Your Eyes campaign is expanding the organization’s reach. Nearly 1.3 billion consumer advertising impressions will be generated this year, and the message has been seen or heard by over 132 million adults.

This year’s advertising includes 7,300 television spots across 31 targeted cable networks such as USA, A&E, TBS, ESPNU and Comedy Central, primarily during prime time. In addition, nearly 600,000 radio spots will air across more than 5,200 stations on five different national radio networks–mostly during peak AM and PM drive times, with 30 million online radio ads to be heard on Pandora and Spotify. Digital ads can be seen across desktops, mobile platforms and tablets,

generating more than 105 million impressions over more than two thousand sites, including ESPN, YouTube, WebMD, Time, Sports Illustrated and Yelp.

All this advertising appears to making an impact. More patients are getting eye exams. Since the campaign’s inception, eye exams have grown by 5.2 percent, resulting in over 9.1 million additional eye exams in the U.S., and more than 1.7 million people have visited the campaign web site where they can find local Think About Your Eyes eyecare providers. Additionally, according to VisionWatch, eye exams grew by 4.1 percent during Q1 of 2015, which is the single largest quarterly increase seen in the last several years.

For general campaign inquiries, or for industry members interested in becoming official Think About Your Eyes partners, contact Dave Plogmann, managing director of Think About Your Eyes.

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