The Vision Council has launched Phase 2 of its partnership with Lifetime Fitness, running from November 1, 2014, through January 31, 2015. This campaign focuses on readers, as well as the many lens options available to people of all ages and fitness levels, and supplements Phase 1 of the campaign which focused on UV protection and promotion of the fashion side of eyewear.
This campaign is featured throughout Lifetime’s network of 100+ fitness center locations with more than 200,000 visitors each day. The Vision Council says the demographic of Lifetime Fitness is perfectly aligned with the target audience for wearing both readers and lenses. Artwork for the readers campaign includes the tag line “What’s Your Strength?” to play off of the strength of reading glasses and muscle strength. For lenses, The Vision Council is featuring a new version of the campaign that was featured in the December 2013 TIME Magazine article, “Make Sure Your Lenses are Worth Framing.”
The Vision Council’s messages is featured in each gym with indoor posters, digital signage and two thirty-second TV spots on Lifetime TV, Lifetime Fitness’s in-house television station. View the readers spot here, and the lens spot here. You can also view the previous UV protection spot here or the fashion and face shapes spot here.
For more information, contact Erin Hildreth, marketing and communications manager, consumer products, at ehildreth@thevisioncouncil.org.
