News Briefs Archive

The Power Practice Rebrands and Re-Launches Newsletter

The Power Practice, a consulting firm founded by Gary Gerber,OD, announced that it has brought back its paid newsletter, Optometric Income and rebranded it as Power News.

“There are many sources of practice building information out there, but what really sets Power News apart are three things,” says Dr. Gerber. “First and most importantly, the content works. Unlike other information that is primarily opinion based and generally the thoughts of the author, our strategies have been put through our “optometric meat grinder” and are already in use by our large and successful client base. We KNOW the information will work. Next, its punchy style is easy to read, digest and implement. Readers won’t be forced to go through pages of filler content to get to the hidden pearls. And finally, it’s unconditionally guaranteed.”

Power News was first launched in 2010 as Optometric Income and Dr. Gerber says it was one of the first ever paid online practice building newsletters.  “After a very successful year, we took some time off to regroup, rebrand, rethink and now re-launch the newsletter,” says Dr. Gerber. “We had a great response the first time out and know this one will be even better.”

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