All ZEISS Articles
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1.4KPractice ManagementPractice Technologies Delivering 10% Gross Income & Increasing Recall 10%
Technologies that made a huge difference to one practice's patients & profitability.
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1.8KDiagnostic InstrumentationHow I Am Keeping 15 More Patients Per Month in My Office Instead of Referring Out for Care
The investments that are significantly boosting one cold-start practice.
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2.8KPatient Experience3 Ways to Take Customer Service in Eyecare to the Next Level
3 ODs share how they are exceeding patients' expectations.
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1.5KPractice ManagementThe International Brand We Are Leveraging to Build a Profitable Eyecare Practice
Creating a new practice with support to elevate care & patient experience.
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5.0KManaged CareHow an Instant Rebate Transformed One Patient’s Experience
The difference instate rebates make to patients & profitability.
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3.0KFinances3 Cost Cuts that Saved My Practice $300,000+
Cost cuts that made a huge impact on one practice.
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1.9KPractice ManagementThe New Optometric Alliance Saving Our COGs & Supporting Independent Optometry
Sponsored Content By Lori Duquette, OD, and Linda Duquette, Director of Operations, Duquette Family Eye Care, Inc. Nov. 10, 2021 When thinking...
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1.8KNews Briefs ArchiveNew Research Findings: COVID’s Impact on Optical in 2020
New research showing how 2020 fared for ECPs amid the pandemic.
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6.1KFramesThe Chemical-Free Frame Disinfection System Enabling Us to Clean 8 Frames in 40 Seconds
A new, more efficient & powerful way to disinfect frames.
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4.3KPractice ManagementThe Frame Disinfection System Safeguarding My Patients & Keeping Us Going
A frame disinfection system that makes optical shopping safe for patients & practice.
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3.9KDoctor Patient RelationsHow Well Is Your New Exam-Room Experience Working for Patients?
Creating a safe & comfortable exam-room experience.
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5.4KPractice ManagementScaling the Needs of Reopening to the Capabilities of a Small Practice
What challenges of reopening mean to a small practice.
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3.8KNews Briefs ArchiveNew Product Shows Level of UV Protection for Eyes
A new way to ensure eyes are protected from the sun.
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8.2KOphthalmic LensesHow to Beat Online Retailers By Selling Custom, Premium Glasses
How to optimize custom lenses to grow your practice.
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5.7KOphthalmic LensesCreate a Premium Practice By Selling Premium Lenses
Sponsored Content By Anita Mizrachi, Licensed Optician August 9, 2017 Offering patients a premium experience is important to our practice, so we...
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9.0KOphthalmic Lenses4 Ways to Promote Your Optical Online & Deliver In-Person
Tips for creating both a profitable online and offline optical.
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5.4KOphthalmic LensesGrab Patients’ Attention Online–then Capture Sales in Your Optical
SPONSORED CONTENT Earl Sandler, OD March 22, 2017 Prescribing from the exam chair, and perfecting the optical handoff, is only half the...
