Making point-of-care testing a valuable part of your practice.
Keys to building your dry eye practice.
Making patient compliance more likely in dry eye treatment.
Learn how to effectively communicate dry eye diagnosis & treatment.
A new series helping your practice emerge stronger from the pandemic.
Keys to achieving full forgiveness of PPP loans.
Moving past a practice growth plateau to build a better, stronger practice.
Nov. 18, 2020 The pandemic is causing great anxiety for many people, including your patients. When they visit your practice they may...
You can plan to be ready or simply be ready.
Ideas for boosting the performance of your employees.
July 29, 2020 Suzanne LaKamp Adkins, OD, FAAO, shares how she improved her professional trajectory after experiencing a job loss during the...
May 20, 2020 COVID-19 practice closures have challenged our financial security and ability to provide care. Here are a few business continuity...
Strategies for staying financially afloat.
Keys to building your special CL care.
Cost-effectively showcasing your medical eyecare.
March 11, 2020 The senior population is growing fast. Nearly 15 percent of the U.S. population are now seniors, according to the...
March 4, 2020 In today’s environment of privacy concerns, data breaches, ransomware and heavy HIPAA regulation, ODs need to be extra careful...
Feb. 26, 2020 Optometry is facing challenges from competitors like online retailers, optical chains and a new consumer mindset. People want their...
Using technology to give your metrics tracking a huge boost.
Help jump-starting marketing via live-streaming video.
Tips for making your specialty contacts services profitable.
How one OD built a thriving sports-vision practice.
Dec. 18, 2019 Patient financing can help build a high-tech medical eyecare practice by enabling patients to fulfill treatment plans with high...
A metrics-based approach to improving optical profitability.
Maintaining profitability in a managed-care environment.
A deep dive on optimizing practice metrics.
Nov. 13, 2019 Global eye health, the need for refraction and eyewear in underserved populations, as well as cutting-edge technology, were hot...