All sunglasses Articles

  • 1.6K
    Sunwear

    Develop a Specialty: Tinted Sportswear Lenses for Individual Sports

    Provide specialized sports sunwear to patients.

  • 2.8K
    Sunwear

    Shine a Light on Why Children Need Sunwear

    Let parents know why & how to protect children's eyes from the sun.

  • 4.5K
    Sunwear

    Key Ways to Educate Patients About the Need for Sunwear

    The things your patients should know about the sun & why to wear sunglasses.

  • News Briefs Archive

    Consumer Campaign Targets Younger, Single-Vision Wearers

    Feb. 8, 2017 Transitions Optical will launch a new multimedia advertising campaign Feb. 12 with a new tagline, “Live the Good Light,”...

  • 1.8K
    Insights From Our Editors

    Market Opportunity: Rx Sunwear is Growing Fast

    How to educate patients on the benefits of Rx sunwear.

  • 1.6K
    Insights From Our Editors

    Patient Education Opportunity: Address Patients Who Don’t Wear Sunwear Protection

    Show patients why they should wear sunglasses.

  • 1.6K
    Insights From Our Editors

    Market Opportunity: Learn What Matters to Patients in Sports Sunwear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 20, 2016Your patients have preferences for sports sunwear that are worth learning...

  • 1.5K
    Insights From Our Editors

    Market Opportunity: Educate Patients About Blue Light

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 4, 2016Exposure to UV rays and harmful blue light are both on...

  • 1.7K
    Insights From Our Editors

    Market Opportunity: Have the Conversation About Outdoor Eyewear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 16, 2016If you haven’t already stepped up conversation with patients about the...

  • 1.4K
    Insights From Our Editors

    Market Opportunity: Key in to Specific Activities to Sell More Sports Sunwear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDDec. 9, 2015You have an opportunity to educate patients about the benefits of...

  • 1.3K
    Insights From Our Editors

    Market Opportunity Analysis: Where is Most Plano Sunwear Bought?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNov. 4, 2015Independent optical dispensaries, including those owned by independent ODs, rank far...

  • 1.2K
    Insights From Our Editors

    What Are Your Greatest Challenges in Selling Children’s Eyewear?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 9, 2015Effectively presenting to parents why children should wear sunglasses is a...

  • 1.4K
    Insights From Our Editors

    Which Patients Are Least Likely to Wear Sunglasses?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 17, 2015You may have some work to do educating patients in their...

  • 2.3K
    Insights From Our Editors

    How Many Plano Sunwear Sales Do Independent Opticals Lose?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFebruary 11, 2015Independent opticals, including those inside optometric practices, may want to step...

  • 1.4K
    Insights From Our Editors

    Do Your Patients Have Sunglasses for Action Sports?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou have an opportunity to educate and sell more sunglasses for action sports,...

  • 1.3K
    Insights From Our Editors

    Where is the Most Money Spent on Plano Sunwear?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe independent optical shop has fierce competition in the plano sunglasses market–and doesn’t...

  • 2.0K
    Insights From Our Editors

    Do Your Patients Buy CLs from You or Go Elsewhere?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt's time to ramp up your sun protection message, findings from The Vision...

  • 1.3K
    Insights From Our Editors

    Do You Suggest Sports Eyewear to Patients?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDHalf of  independent eyecare providers fail to suggest sports eyewear to patients, according...

  • 1.4K
    Insights From Our Editors

    Who’s Spending the Most on Plano Sunwear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour youngest adult patients seem to be either heeding your warning of the...

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