All sports eyewear Articles

  • Insights From Our Editors

    Merchandising Insight: How Patients Choose Sports Sunwear

    Help patients find their ideal sports sunwear.

  • News Briefs Archive

    Oakley Debuts Smart Eyewear for Sports Training

    Oct. 19, 2016: Luxottica and Intel have developed a smart eyewear called Radar Pace, which features a real-time voice activated coaching system.

  • 2.1K
    News Briefs Archive

    New Essilor Consumer Campaign for Xperio UV Polarized Sun Lenses

    Sept. 21, 2016: Essilor of America has launched a national campaign for Xperio UV polarized sun lenses featuring eight-time Association of Volleyball...

  • Ophthalmic Lenses

    Key Into Lifestyles and Boost Sports Sunwear Sales

    Better serve patients' needs with a sports sun niche.

  • 1.3K
    News Briefs Archive

    Oakley Launches Limited Edition Green Fade Collection

    August 17, 2016: Oakley has launched Green Fade, a limited edition hand-painted eyewear collection for athletes.

  • 2.4K
    News Briefs Archive

    Essilor Sun Solution Debuts New Colors and Coatings

    August 3, 2016: The Essilor Group division dedicated to sun plano lenses is debuting new lens colors and coatings.

  • 1.6K
    Insights From Our Editors

    Market Opportunity: Learn What Matters to Patients in Sports Sunwear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 20, 2016Your patients have preferences for sports sunwear that are worth learning...

  • 1.5K
    Insights From Our Editors

    Market Opportunity: Offer a Variety of Sports Lens Tints

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 22, 2016You have the opportunity to offer patients a greater array of...

  • 1.7K
    Insights From Our Editors

    Market Opportunity: Have the Conversation About Outdoor Eyewear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 16, 2016If you haven’t already stepped up conversation with patients about the...

  • 1.4K
    News Briefs Archive

    Expanded Product for Patients Who Are Skiers & Snowboarders

    Feb. 3, 2016: Transitions Optical, Inc., and Dragon Alliance, have expanded their partnership and launched three new color options for the Dragon...

  • 1.6K
    News Briefs Archive

    Transitions Now Available for EnduroX Sunglasses

    June 10, 2015: Transitions Optical and Dragon have announced an expanded product portfolio, launching EnduroX trail sunglasses with Transitions adaptive sun lens...

  • 2.9K
    Frames

    Make Protective Sports Eyewear a Practice Differentiator

    By Yoongie Min, ODMay 20, 2015Set your practice apart by offering premium protective sports eyewear—and talking to patients and families about it.   

  • 1.4K
    Insights From Our Editors

    Sport Eyewear: Generating Revenue in Your Practice

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 18, 2015Among sport eyewear sold, protective eyewear generates the most revenue for...

  • 1.4K
    Insights From Our Editors

    Do Your Patients Have Sunglasses for Action Sports?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou have an opportunity to educate and sell more sunglasses for action sports,...

  • 3.9K
    News Briefs Archive

    New: Shamir Duo in Rudy Project’s ImpactX

    Rudy Project and Shamir, have introduced Shamir Duo, a patent-pending Freeform bifocal design, in Rudy Project’s proprietary ImpactX material.

  • 3.6K
    Ophthalmic Lenses

    Sports Vision Niche: Create a Dynamic Practice-Builder

    By Thuy-Lan Nguyen, ODDifferentiate your practice—and create patient referrals and revenue streams—by specializing in sports vision services and eyewear.  

  • 1.4K
    Insights From Our Editors

    Where Do Patients Purchase Action Sport Sunwear?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPatients are still not turning to their local independent ECP for action sport...

  • 1.6K
    News Briefs Archive

    Transitions Optical Partners with ESS for New Adaptive Crossbow Eyeshield

    Transitions Optical and ESS announced the introduction of a new ballistic Crossbow eyeshield, using a Transitions adaptive sun lens.

  • 1.3K
    Marketing

    Demonstrate Safety Features When Marketing Sports Eyewear

    By Keshav Bhat, ODSports-related eye injuries are numerous and can be devastating. Cite government data and safety benefits in presenting protective sports...

  • 1.3K
    Insights From Our Editors

    Do You Suggest Sports Eyewear to Patients?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDHalf of  independent eyecare providers fail to suggest sports eyewear to patients, according...

  • 1.9K
    Ophthalmic Lenses

    Discuss Sports and Discover Needs, Increase Revenues

    By Dale Buettner, ODDiscussing sports participation with patients identifies special visual needs, and that leads to sales of exciting new products in...

  • 1.3K
    News Briefs Archive

    Rudy Project Offers New ABO Course on Fitting High-Performance Sports Eyewear

    Rudy Project North America, the undisputed leader in prescription sports eyewear, has announced the release of the Technically Cool Performance Sport Eyewear...

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