Putting DEI beliefs & initiatives into action.
How the right practice setting can be a boost to telemedicine.
Finding a practice partner that ensures a high level of care.
Evaluating cognitive function through a vision test.
How improving binocularity improves patients' lives.
Improving care with a revolutionary spectacle lens.
3 ODs share how they are exceeding patients' expectations.
Finishing technology that changes your patient service & profitability.
An event that could get your practice just the help it needs.
Technology that improves care, patient experience & office efficiency.
By ROB Editors When you launch services that many patients have never received before at an eye doctor’s office, like aesthetic optometry,...
By ROB Editors The satisfaction and well-being of patients related to aesthetic optometry begins with education. Patients may not realize that many...
By ROB Editors There are services you can add to your practice that provide both medical eyecare benefits and aesthetic benefits. These...
A spectacle lens that can enhance both work & play.
Creating a new practice with support to elevate care & patient experience.
Tips--and a new app--for hiring new employees & finding jobs.
New CL ordering technology that could change your practice.
Sponsored Content By ROB Editors In recent years, the harmful impact of concussions has gotten increased attention. Concussion, along with conditions like...
Sponsored Content By ROB Editors Sports vision can greatly improve the lives of athletes, even those who only do their sports as...
Sponsored Content By ROB Editors Vision therapy (VT) can change the lives of patients, helping young people excel in school and beyond....
Technology that helps educate patients & improves patient compliance.
Help to increase profitability by getting marketing & practice management support.
Aligning with an eyecare organization that will allow you to continue practicing in an innovative way.
How becoming part of a larger organization can spur career growth.
How an online ordering platform is spurring a better customer experience.
Sponsored Content By Vin Dang, OD, FAAO All dry eye therapies have a cost. In-office microblepharoexfoliation procedures, such as BlephEx or ZEST...
Sponsored Content Mark Schaeffer, OD Dry eye therapies change patients’ lives and add significantly to practice profitability. First, however, you must impress...