Creative approaches to marketing that delivers results.
Specific actions that increase eyewear capture rate.
Help that provides the key to increasing optical sales.
How to reduce remakes & increase patient satisfaction.
How a customer-service focus helped launch LensCrafters.
An opportunity to both help patients & greatly spur profitability.
Improvements that significantly boosted one practice's eyewear capture rate.
Keys to creating regular wearers of both CLs & glasses.
Single-vision spectacle lenses that wow patients.
How to calculate for improvement your key capture rates.
Actions to reduce exam-onlys & make revenues soar.
Incentivizing opticians to give a huge boost to service & profitability.
By ROB Editors Jan. 11, 2023 The experience patients have in your office and optical shop influence whether they choose to buy...
By ROB Editors Jan. 4, 2023 Capturing eyewear sales is a key to good patient care and practice profitability. Patients are unlikely...
Profitably applying what works in other businesses to your practice.
A progressive lens that may make both patients' & staff lives easier.
Specific actions to positively impact frame capture rate.
Teaching opticians how to sell more multiple pairs of eyewear.
Software with the potential to transform optical sales.
A better way to train opticians to work with patients.
A tool to help you springboard optical sales.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
Try doing these two things to change your capture rate for the better.
The art of successful progressive prescriptions & sales.
Making it easy for patients to browse your merchandise ahead of time online.
Sponsored Content By ROB Editors & Laura DePoe, OD Independent practitioners are leaving money on the table. Take a look at these...
Sponsored Content By Mark Wright, OD, FCOVD Patients come to you for your expertise. They want the care and service you provide...