Keys to creating regular wearers of both CLs & glasses.
3 key investments that did a great service for patients & practice. By Aaron Werner, OD March 27, 2024 Practice investments can...
B2B expansion news at Zenni.
Improvements that skyrocket patient experience & optical sales.
Software the propels sales & delivers insurance verification.
The huge impact of a small change in words.
A better way to approach optical inventory management.
How a customer-service focus helped launch LensCrafters.
Single-vision spectacle lenses that wow patients.
An opportunity to both help patients & greatly spur profitability.
Changing how fast glasses are ready & how profitable they are.
Specific actions that increase eyewear capture rate.
Help that provides the key to increasing optical sales.
How to reduce remakes & increase patient satisfaction.
Creative approaches to marketing that delivers results.
Improvements that significantly boosted one practice's eyewear capture rate.
How to calculate for improvement your key capture rates.
Actions to reduce exam-onlys & make revenues soar.
Incentivizing opticians to give a huge boost to service & profitability.
By ROB Editors Jan. 11, 2023 The experience patients have in your office and optical shop influence whether they choose to buy...
By ROB Editors Jan. 4, 2023 Capturing eyewear sales is a key to good patient care and practice profitability. Patients are unlikely...
Profitably applying what works in other businesses to your practice.
A progressive lens that may make both patients' & staff lives easier.
Specific actions to positively impact frame capture rate.
Teaching opticians how to sell more multiple pairs of eyewear.
Software with the potential to transform optical sales.
A better way to train opticians to work with patients.