All selling more glasses Articles
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1.9KMarketingThe Marketing Helping to Power 2 OD Practice with $4 Million+ Annual Revenues
Creative approaches to marketing that delivers results.
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1.2KFramesHow I Increased Capture Rate 20%+ in 4 Years
Specific actions that increase eyewear capture rate.
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2.3KFramesThe Partnership that Increased One OD’s Optical Sales By 40%
Help that provides the key to increasing optical sales.
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2.3KOphthalmic LensesThe Unique Spectacle Lenses that Cut Our PAL Remake Rate in Half
How to reduce remakes & increase patient satisfaction.
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1.5KFramesThe Real Story of How Bad Customer Service Triggered the Founding of LensCrafters
How a customer-service focus helped launch LensCrafters.
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2.4KOphthalmic LensesHow We Increased Gross Annual Income from $850,000 to $1.2 Million
An opportunity to both help patients & greatly spur profitability.
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1.7KFramesHow Our Practice Consistently Achieves a 90+% Eyewear Capture Rate
Improvements that significantly boosted one practice's eyewear capture rate.
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4.5KContact LensesHow We Made 35% of Our Patients Regular Dual Wearers of CLs AND Glasses
Keys to creating regular wearers of both CLs & glasses.
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3.3KIssues in OptometryThe Single-Vision Lens Providing a Huge Upgrade in Quality & Experience for My Patients
Single-vision spectacle lenses that wow patients.
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960Practice MetricsWhat’s Your TRUE Frame & CL Capture Rate? Here’s How to Find Out.
How to calculate for improvement your key capture rates.
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4.8KPractice ManagementHow We Reduced Our Exam-Onlys 10% & Are Poised Now to Increase Annual Revenues $100K+
Actions to reduce exam-onlys & make revenues soar.
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1.9KFramesOptician Incentives that Increased AR Sales 20%+ & Multi-Pair Sales 5%
Incentivizing opticians to give a huge boost to service & profitability.
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2.0KInsights From Our EditorsOffice Environment Changes that Increase Optical Sales
By ROB Editors Jan. 11, 2023 The experience patients have in your office and optical shop influence whether they choose to buy...
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2.1KInsights From Our EditorsThe Most Effective Ways to Increase Eyewear Capture Rate
By ROB Editors Jan. 4, 2023 Capturing eyewear sales is a key to good patient care and practice profitability. Patients are unlikely...
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2.4KPractice Management3 Ideas from Outside Optometry = COGS that Now Run at 20% or Less of Net Revenues
Profitably applying what works in other businesses to your practice.
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2.8KOphthalmic LensesThe Progressive Lens that Just Works–for Both Patients AND Opticians
A progressive lens that may make both patients' & staff lives easier.
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2.7KFramesHow We Increased Frame Capture Rate 20% in 3 Years
Specific actions to positively impact frame capture rate.
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5.2KFrames3 Things to Teach Your Opticians to Double Multi-Pair Sales
Teaching opticians how to sell more multiple pairs of eyewear.
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3.8KFramesThe Software Increasing Eyewear Sales & Cutting Sales Time in Half
Software with the potential to transform optical sales.
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4.2KFrames3 Eyewear Styling Strategies Proven to Increase Multi-Pair Sales 70%
A better way to train opticians to work with patients.
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5.3KFramesThe Revolutionary Rebate that Helped Us Sell 5 Pairs of Glasses to One Patient
A tool to help you springboard optical sales.
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2.7KInsights From Our Editors4-Step Formula for Getting Your Patients to Make a Purchase
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
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5.1KFrames2 Actions to Boost Eyewear Capture Rate & Add $75,000 Annually to Your Practice
Try doing these two things to change your capture rate for the better.
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3.9KOphthalmic LensesSecret to Achieving 82% Multifocal Sales in Progressive Lenses
The art of successful progressive prescriptions & sales.
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1.4KNews Briefs Archive3 Reasons Why Your Optical Inventory Should Be Online NOW!
Making it easy for patients to browse your merchandise ahead of time online.
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2.4KFramesThe Significant Money Walking Out Your Door & How to Capture It
Sponsored Content By ROB Editors & Laura DePoe, OD Independent practitioners are leaving money on the table. Take a look at these...
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1.7KFrames4 Factors Impacting Whether Patients Purchase Eyewear
Sponsored Content By Mark Wright, OD, FCOVD Patients come to you for your expertise. They want the care and service you provide...
