By Wendy Buchanan August 10, 2022 Patients have so many choices today of where to buy eyewear–often at a lower price than...
A better way to train opticians to work with patients.
Technology that makes capture rates soar.
Software with the potential to transform optical sales.
A tool to help you springboard optical sales.
Try doing these two things to change your capture rate for the better.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
The art of successful progressive prescriptions & sales.
Making it easy for patients to browse your merchandise ahead of time online.
Sponsored Content By ROB Editors & Laura DePoe, OD Independent practitioners are leaving money on the table. Take a look at these...
Sponsored Content By Mark Wright, OD, FCOVD Patients come to you for your expertise. They want the care and service you provide...
Sponsored Content By Athena Brasfield, OD Optical sales are a challenge to capture in the age of online and big-box retailers. Independent...
Conversations that can keep purchases inside your office.
A practice resource that could spur great profitability.
Sponsored Content By ROB Editors Your patients want to buy from you–if you have both an eyewear selection and optical that works...
Sponsored Content By Patty Casebolt Chief Quality Officer Medical Eye Center Independent optometry has significant challenges, and tremendous opportunities. The right practice...
Changes that move the needle on eyewear sales.
The importance of being there exactly when patients need you.
Sponsored Content By Shelley Smith, ABOC, CPOA, and Donald Waugh, LDO Dec. 15, 2021 Insurance verification can be challenging for both practices...
Easy ways to get huge results in optical sales.