Five ways to spur your patients to make an optical purchase.
2.3K
Frames
ROB Power Packs 2015: Optical
By ROB EditorsDec. 23, 2015Spur sales by identifying and maxing out new and leading streams of optical revenue.
4.8K
Frames
Winter Promotions: Five Ways to Kick Up Optical Sales
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDODec. 9, 2015Strategize and carefully plan optical promotions to keep revenues moving during the winter...
4.0K
Frames
Master the Optical Handoff, Capture Sales & Create Satisfied Patients
By Robert L. Bass, OD, FAAOOct. 7, 2015Mastering the optical handoff makes it more likely patients fulfill your prescriptions, and your optical...
3.9K
Frames
Select a Lead Salesperson (Not Necessarily an Optician)
By Kevin Wilson, Chairman & CEO, SterlingSept. 16, 2015Sometimes your best optical salesperson isn't a trained optician. Choose the best salesperson, rather...
2.7K
Frames
Second-Pair Sales: To Boost Revenues, Project & Plan
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOJuly 29, 2015Improving second-pair sales takes teamwork and a winning strategy. Here’s a plan to...
2.7K
Frames
Embrace Online Eyewear–but Capture In-House Sales
By Gina M. Wesley, OD, MS, FAAOFebruary 18, 2015: New online retailers let consumers try on eyewear online--but purchase their eyewear in...
By Thuy-Lan Nguyen, ODCreate a "frames extravaganza" to generate excitement--and sales—in your optical. Tie the event to holidays and seasons for best...
3.2K
Frames
FSA and HSA Dollars: Encourage Patients to Use Them in Your Optical
By Rachael Click, ODFSA and HSA dollars are use-it-or-lose-it. Encourage your patients to utilize their funds in your optical.
4.4K
Frames
Increase Revenue with a Frames Turnover Strategy
By Rachael Click, ODYour optician and frame reps can work together on an optimal turnover strategy to max out revenues.
3.6K
Frames
Increase Optical Profits with Needs-Based Selling
By Mindi Lewis, MA, ABOC, FNAOBuild optical sales by training your staff to meet the “hierarchy of patient needs.”
3.9K
Frames
Trunk Shows: How to Boost Revenues in a Day
By Palmer N. Lee, ODTrunk shows create excitement, draw in new patients and generate optical sales. Plan, promote and market well--and boost...
4.0K
Frames
Handoff to Optician: Set Up a No-Fail System
By Yoongie Min, ODEnsure that patients get the eyewear your recommend through effective communication between OD and optician. Then measure how a...
4.2K
Frames
Frames Inventory Support Tool: Your Practice Management System
By Sam Morgenstern, FNAO, FOAAThe right practice management system can help you track--and make the most of--your frames inventory. Doing so can...
3.2K
Frames
Stimulate Eyewear Shopping with an OD Recommendation and an Inviting Optical
By Eric M. White, ODOptical sales begin while the patient is in the exam chair--with doctor-driven dispensing. An attractive optical with a...
4.0K
Frames
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOTrain your staff to persuade patients to shop your optical dispensary before they walk their...
3.0K
Frames
Trunk Show: Plan Well and Reap the Benefits
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOCreate excitement with a trunk show that features new and distinctive eyewear. Good planning and...
2.2K
Frames
Pay in Full at Time of Order = Better Patient Experience
By Ally Stoeger, ODRequiring patients to pay for eyeglasses in full at the time the order is placed can sweeten the pleasure...
2.9K
Sunwear
Polarized Rx Sunwear = Prime Revenue Opportunity
By Seth J. BookeyMost people who try polarized sunwear lenses love them and can see the difference in their vision when compared...
