All sales Articles

  • 2.0K
    Frames

    Second-Pair Sales: To Boost Revenues, Project & Plan

    By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOJuly 29, 2015Improving second-pair sales takes teamwork and a winning strategy. Here’s a plan to...

  • 2.1K
    Frames

    Embrace Online Eyewear–but Capture In-House Sales

    By Gina M. Wesley, OD, MS, FAAOFebruary 18, 2015: New online retailers let consumers try on eyewear online--but purchase their eyewear in...

  • 2.6K
    Frames

    Holiday Optical Extravaganza: Generate Excitement & Sales

    By Thuy-Lan Nguyen, ODCreate a "frames extravaganza" to generate excitement--and sales—in your optical. Tie the event to holidays and seasons for best...

  • 2.3K
    Frames

    FSA and HSA Dollars: Encourage Patients to Use Them in Your Optical

    By Rachael Click, ODFSA and HSA dollars are use-it-or-lose-it. Encourage your patients to utilize their funds in your optical.  

  • 3.1K
    Frames

    Increase Revenue with a Frames Turnover Strategy

    By Rachael Click, ODYour optician and frame reps can work together on an optimal turnover strategy to max out revenues.  

  • 2.6K
    Frames

    Increase Optical Profits with Needs-Based Selling

    By Mindi Lewis, MA, ABOC, FNAOBuild optical sales by training your staff to meet the “hierarchy of patient needs.”   

  • 2.7K
    Frames

    Trunk Shows: How to Boost Revenues in a Day

    By Palmer N. Lee, ODTrunk shows create excitement, draw in new patients and generate optical sales. Plan, promote and market well--and boost...

  • 3.0K
    Frames

    Handoff to Optician: Set Up a No-Fail System

    By Yoongie Min, ODEnsure that patients get the eyewear your recommend through effective communication between OD and optician. Then measure how a...

  • 3.1K
    Frames

    Frames Inventory Support Tool: Your Practice Management System

    By Sam Morgenstern, FNAO, FOAAThe right practice management system can help you track--and make the most of--your frames inventory. Doing so can...

  • 2.3K
    Frames

    Stimulate Eyewear Shopping with an OD Recommendation and an Inviting Optical

    By Eric M. White, ODOptical sales begin while the patient is in the exam chair--with doctor-driven dispensing. An attractive optical with a...

  • 3.0K
    Frames

    Capture Rate Booster: Train Staff to Fill Patient Prescriptions

    By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOTrain your staff to persuade patients to shop your optical dispensary before they walk their...

  • 2.1K
    Frames

    Trunk Show: Plan Well and Reap the Benefits

    By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOCreate excitement with a trunk show that features new and distinctive eyewear. Good planning and...

  • 1.6K
    Frames

    Pay in Full at Time of Order = Better Patient Experience

    By Ally Stoeger, ODRequiring patients to pay for eyeglasses in full at the time the order is placed can sweeten the pleasure...

  • 2.1K
    Sunwear

    Polarized Rx Sunwear = Prime Revenue Opportunity

    By Seth J. BookeyMost people who try polarized sunwear lenses love them and can see the difference in their vision when compared...

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