Tips for building the optical team you need.
Ideas to help your optical sales blast off--and stay on top.
The weather will be cooling down soon--so heat up sunwear sales.
Providing custom price quotes to patients & increasing sales.
Ensuring you're sending the right message to patients.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 18, 2019 Small businesses are becoming as aware as their larger...
Guidance on how best to prescribe from the chair.
Leverage private label frames to market your practice.
June 5, 2019 “A good OD can un-sell any patient,” goes the old joke. But, in fact, ODs hold the power to...
Educate patients about the benefits of prescription sunwear.
Price frames to maximize sales and build your patient base.
How to make your frame board a patient-pleasing money-maker.
Turn your next shopping trip into an optical sales tutorial.
Advice on capturing more of the prescriptions you write.
Learn when to go hard, and when soft, in selling eyewear.
Your patients want good eye health, vision & to look good, too.
How to beat the Warby Parkers & Hubbles of the world.
Five ways to spur your patients to make an optical purchase.
By ROB EditorsDec. 23, 2015Spur sales by identifying and maxing out new and leading streams of optical revenue.
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDODec. 9, 2015Strategize and carefully plan optical promotions to keep revenues moving during the winter...
By Robert L. Bass, OD, FAAOOct. 7, 2015Mastering the optical handoff makes it more likely patients fulfill your prescriptions, and your optical...
By Kevin Wilson, Chairman & CEO, SterlingSept. 16, 2015Sometimes your best optical salesperson isn't a trained optician. Choose the best salesperson, rather...
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOJuly 29, 2015Improving second-pair sales takes teamwork and a winning strategy. Here’s a plan to...
By Gina M. Wesley, OD, MS, FAAOFebruary 18, 2015: New online retailers let consumers try on eyewear online--but purchase their eyewear in...
By Thuy-Lan Nguyen, ODCreate a "frames extravaganza" to generate excitement--and sales—in your optical. Tie the event to holidays and seasons for best...
By Rachael Click, ODFSA and HSA dollars are use-it-or-lose-it. Encourage your patients to utilize their funds in your optical.
By Rachael Click, ODYour optician and frame reps can work together on an optimal turnover strategy to max out revenues.