By Mindi Lewis, MA, ABOC, FNAO Sept. 15, 2021 Women have made significant upward strides. We are more educated, earn more money,...
A better way to serve patients & sell eyewear.
Optical sales changes that make a powerful impact.
Ideas to help your optical sales blast off--and stay on top.
Tracking metrics to increase sales in the optical & become more profitable.
How one OD found a better way to manage frame inventory.
The latest--worrisome--numbers on U.S. optical sales.
A new approach to frame inventory management.
Tips for building the optical team you need.
Strategy to capture optical sales you thought were lost.
Ensuring you're sending the right message to patients.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 18, 2019 Small businesses are becoming as aware as their larger...
Guidance on how best to prescribe from the chair.
June 5, 2019 “A good OD can un-sell any patient,” goes the old joke. But, in fact, ODs hold the power to...
Learn when to go hard, and when soft, in selling eyewear.
Your patients want good eye health, vision & to look good, too.
How to beat the Warby Parkers & Hubbles of the world.