What visits to OD offices across the U.S. reveals.
News and key happenings at a recent NECO event.
The lead ODs are taking to solve the global eye health crisis.
The many benefits of concentrated focus.
The question of whether to invest in practice real estate.
Minimizing the environmental impact of contact lenses.
July 24, 2019 Telehealth has enormous potential to broaden and alter the delivery of eyecare—and those changes already have begun. This ROB...
July 17, 2019 Mark Wright, OD, FCOVD, ROB Professional Editor outlines the critical issues and strategies for a successful practice transition. From...
Educating patients about the value of your services.
What a little courage can do to grow a practice.
Don't let fear get the better of profitability.
The challenge of building a trusting relationship with patients.
Cities are tempting, but opportunities abound in rural areas.
Sports vision opportunities to capture in your practice.
Why there's reason to smile, despite current challenges.
What challenges to ownership mean to optometry.
Why being a slow adopter can harm your practice.
Plucky, hard workers may be the key to innovation.
Tips for ensuring patients have a positive experience.
The impact your decisions have on your patient care & profitability.
The significance of business savvy in preserving independent optometry.
Why it's worth having--and being--a mentor.
What does telehealth have in store for your practice?
Investing in new employees pays off.
Is there a new "threat" to optometry?
Key ways optometry is changing & what to do in response.