All retail sales Articles
-
1.3KFramesHow Our Practice Consistently Achieves a 90+% Eyewear Capture Rate
Improvements that significantly boosted one practice's eyewear capture rate.
-
696Practice MetricsWhat’s Your TRUE Frame & CL Capture Rate? Here’s How to Find Out.
How to calculate for improvement your key capture rates.
-
1.7KFramesHow I Manage My Frame Board to Sell As Many Plano Sunglasses as Non-Sun Prescription Eyewear
How to catapult your plano sunwear sales.
-
1.6KFramesOptician Incentives that Increased AR Sales 20%+ & Multi-Pair Sales 5%
Incentivizing opticians to give a huge boost to service & profitability.
-
2.0KInsights From Our EditorsThe Most Effective Ways to Increase Eyewear Capture Rate
By ROB Editors Jan. 4, 2023 Capturing eyewear sales is a key to good patient care and practice profitability. Patients are unlikely...
-
4.1KInsights From Our Editors5 Retail Trends Likely to Impact OD Practices for the Next 5 Years
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 16, 2022 Retail trends often impact eyecare practices. Here are five...
-
1.6KFramesHow I Designed Optical Displays Delivering $600 Per-Patient Average Revenue
Creating optical displays worthy of a high-end dispensary.
-
2.5KFramesHow We Increased Frame Capture Rate 20% in 3 Years
Specific actions to positively impact frame capture rate.
-
3.3KFrames3 Actions Powering a 2-5% Capture Rate Increase Every Year Since 2016
Changes that significantly shifted capture rate--for the better.
-
1.7KNews Briefs ArchiveWalmart Expands Virtual Frame Try-On Capability with New Acquisition
How Walmart is making it easier for online eyewear shoppers.
-
3.9KFrames3 Eyewear Styling Strategies Proven to Increase Multi-Pair Sales 70%
A better way to train opticians to work with patients.
-
3.1KNews Briefs ArchiveWarby Parker’s New Expansion Strategy
Clues to where you are most likely to see new Warby Parker stores.
-
2.5KInsights From Our Editors4-Step Formula for Getting Your Patients to Make a Purchase
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
-
1.7KNews Briefs ArchiveComplimentary Marketing Materials Available to Help You Sell More Sunglasses
Free resources to help you boost sunwear sales.
-
3.8KOphthalmic LensesSecret to Achieving 82% Multifocal Sales in Progressive Lenses
The art of successful progressive prescriptions & sales.
-
Uncategorized
The Resource that is a Key Contributor to My 88% Eyewear Capture Rate
Sponsored Content By Athena Brasfield, OD Optical sales are a challenge to capture in the age of online and big-box retailers. Independent...
-
3.1KFrames3 Conversations that Capture Fast-Fleeting Optical Sales
Conversations that can keep purchases inside your office.
-
5.4KFramesThe Optical Resource Spurring Efficiency, Lowering Costs & Powering More Sales
A practice resource that could spur great profitability.
-
5.0KFramesThe Software that Increased My Premium Eyewear Capture Rate from 55% to 70%
Technology that makes capture rates soar.
-
1.4KNews Briefs ArchiveNew Resource Designed to Empower Opticians & Boost Optical Sales Performance
Help in boosting the performance of your optical.
-
3.6KFramesThe Renovation that Resulted in 31% Increase in Optical Revenue
Optical transformation with impressive results.
-
4.0KFramesHow We Increased Capture Rate 12%
Changes that move the needle on eyewear sales.
-
3.0KNews Briefs Archive
How Many “Active Customers” Does Warby Parker Currently Have?
How fierce a competitor is Warby Parker?
-
6.2KFrames3 Things We Did to Increase Capture Rate By 15%
Specific actions to take to significantly increase capture rate.
-
3.6KFrames10 Steps to Double Your Optical Sales Within One Year
Easy ways to get huge results in optical sales.
-
4.3KPractice ManagementHow Our Practice Boosted Revenue Per Exam 30-40%
A better way to serve patients & sell eyewear.
-
2.3KPractice ManagementThe Huge Practice Growth Mistake You May Be Making
Why you may be neglecting a big practice growth opportunity.
