All retail sales Articles
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2.5KFrames3 Eyewear Styling Strategies Proven to Increase Multi-Pair Sales 70%
A better way to train opticians to work with patients.
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4.3KFramesThe Software that Increased My Premium Eyewear Capture Rate from 55% to 70%
Technology that makes capture rates soar.
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860Frames3 Actions Powering a 2-5% Capture Rate Increase Every Year Since 2016
Changes that significantly shifted capture rate--for the better.
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1.1KNews Briefs ArchiveWalmart Expands Virtual Frame Try-On Capability with New Acquisition
How Walmart is making it easier for online eyewear shoppers.
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2.6KNews Briefs ArchiveWarby Parker’s New Expansion Strategy
Clues to where you are most likely to see new Warby Parker stores.
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1.8KInsights From Our Editors4-Step Formula for Getting Your Patients to Make a Purchase
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
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1.4KNews Briefs ArchiveComplimentary Marketing Materials Available to Help You Sell More Sunglasses
Free resources to help you boost sunwear sales.
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685Ophthalmic LensesSecret to Achieving 82% Multifocal Sales in Progressive Lenses
The art of successful progressive prescriptions & sales.
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The Resource that is a Key Contributor to My 88% Eyewear Capture Rate
Sponsored Content By Athena Brasfield, OD Optical sales are a challenge to capture in the age of online and big-box retailers. Independent...
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1.5KFrames3 Conversations that Capture Fast-Fleeting Optical Sales
Conversations that can keep purchases inside your office.
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3.4KFramesThe Optical Resource Spurring Efficiency, Lowering Costs & Powering More Sales
A practice resource that could spur great profitability.
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1.1KNews Briefs ArchiveNew Resource Designed to Empower Opticians & Boost Optical Sales Performance
Help in boosting the performance of your optical.
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2.2KFramesThe Renovation that Resulted in 31% Increase in Optical Revenue
Optical transformation with impressive results.
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2.8KFramesHow We Increased Capture Rate 12%
Changes that move the needle on eyewear sales.
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2.6KNews Briefs Archive
How Many “Active Customers” Does Warby Parker Currently Have?
How fierce a competitor is Warby Parker?
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5.1KFrames3 Things We Did to Increase Capture Rate By 15%
Specific actions to take to significantly increase capture rate.
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3.0KFrames10 Steps to Double Your Optical Sales Within One Year
Easy ways to get huge results in optical sales.
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3.9KPractice ManagementHow Our Practice Boosted Revenue Per Exam 30-40%
A better way to serve patients & sell eyewear.
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1.9KPractice ManagementThe Huge Practice Growth Mistake You May Be Making
Why you may be neglecting a big practice growth opportunity.
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3.1KNews Briefs ArchiveOptical Sales Decline: How Much of a Hit Are Sales Taking?
The latest--worrisome--numbers on U.S. optical sales.
