Steps to take to give Hubble a run for its money.
A few books that made a big difference to one OD.
Tricks to using the annual report from your distributor to be more profitable.
Sept. 19, 2018 Technology to diagnose dry eye is rapidly advancing, and you can elevate care and build value with patients by...
How to give back to your community & win new patients.
What you need to know before you charge an exam fee.
What the youngest ODs among us think about practice ownership.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 12, 2018 A new employee training program ensures your new hires...
Sept. 12, 2018 At Castle Pines Eyecare, marketing is a continuous process of connecting practice with community. The practice’s marketing budget is...
Top things to remember when budgeting for your optical.
Strategies to profitably add a new associate OD.
Tips for ensuring patients have a positive experience.
Tips to help you prepare to grow medical eyecare.
Learn how to create and use three essential financial documents to become more profitable.
Keys to ensuring remakes are rare.
How to create happy patients who refer friends and family.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 29, 2018 There are common reasons businesses fail. What are the...
Sponsored Content By Peter J. Cass, OD August 29, 2018 The more you know about your practice’s financial performance, the better you...
August 29, 2018 Kent Godfrey, OD, addresses dry eye as a disease to be treated, rather than symptoms to be relieved. A...
Tips on making each practice location suit the particular patients who visit it.
Ways to create a profitable optical in a managed care environment.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 22, 2018 Your patients may need more education on digital eye...
How NOT to let staff repel patients on the phone.
Strategies for turning around negative reviews.
The top things you always wanted to know about opening cold.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 15, 2018 ODs are incorporating video, and use of mobile technology,...
Here's how to get the greatest ROI when marketing medical eyecare.