All practice management Articles

  • 3.5K
    Finances

    Instrumentation Budgeting: Calculate ROI–and Profit Potential

    By Ken Krivacic, OD, MBAInstrumentation is a major investment, but if you calculate ROI correctly you can elevate the level of service...

  • 1.8K
    The Optometric Minute

    Three Videos: Developing a Staff Leadership Team

    Mike Rothschild, OD, founder of Leadership OD, an online practice-building program, and founder of West Georgia Eyecare in Carrollton, Ga., believes that...

  • 2.4K
    Medical Model

    Meet the Growing Challenge: Treating Macular Degeneration

    Our aging population is providing more cases of macular degeneration. Serve this growing need by discussing UV protection and lifestyle changes, and...

  • 2.3K
    Ophthalmic Lenses

    In-House Lens Fabrication: Your Practice Differentiator

    Raymond J. Brill, OD, MBA, FAAO, FOAAAn in-house lens fabrication system produces fast, high-quality lenses for patients with minimum staff skill or...

  • 1.9K
    Medical Model

    Serving the Changing Visual Needs of Women Patients

    By Gina M. Wesley, OD, MS, FAAOProviding eyecare that serves the needs of women who are pregnant or experiencing other hormonal changes...

  • 1.8K
    Medical Model

    Perennial Allergy Relief: A Practice Builder

    By JeanMarie Davis, ODSpring brings seasonal allergies, but it also is important to provide eyecare for patients with perennial allergies unrelated to seasonal...

  • 2.0K
    Finances

    80/20 Rule: Focus on the Majority Rather than the Outliers

    By Amir Khoshnevis, ODPut energy toward serving the needs of the majority of your patients. Don’t allow a small group of outlier...

  • 1.7K
    The Optometric Minute

    Contact Lens Sales: Keys to Profitability

    D. Penn Moody, OD, of Moody Eyes, in Indianapolis, Ind., explains how to increase the profitability of contact lenses in your practice...

  • 744
    The Optometric Minute

    How It’s Done: Staff Leadership

    Mike Rothschild, OD, founder of Leadership OD, an online practice-building program and founder of West Georgia Eyecare in Carrollton, Ga., says that...

  • 1.7K
    The Optometric Minute

    VisionSpring: Finding a Mission in Optometry

    Jordan Kassalow, OD, MPH, founder of VisionSpring, which supplies low-cost eyeglasses to underserved populations in developing nations, encourages colleagues to become involved...

  • 2.3K
    The Optometric Minute

    Vision Therapy: Improving the Lives of Our Patients

    Andrea P. Thau, OD, FAAO, FCOVD, of Dr. Andrea P. Thau and Associates in New York City, believes ptometrists are specially equipped...

  • Doctor Patient Relations

    Show Patients the Added Value Your Practice Provides

    By Brian Chou, OD, FAAOshow patients the added value of the products and services you provide.

  • 1.8K
    Medical Model

    Spring Brings Opportunities in Treating Ocular Allergies

    By Arthur B. Epstein, OD, FAAOAs spring allergy season approaches, take steps to enhance and publicize your ocular allergy services. Providing this...

  • 1.6K
    The Optometric Minute

    Use Facebook and Doctor Locators to Stay Connected to Patients

     Cheryl Archer, OD, of Premier Vision Group in Bowling Green and Lima, Ohio, keeps in touch with patients with daily updates to...

  • 3.4K
    Merchandising

    The Science of Selling: Shaping the Shopping Experience with Better Signage

    Enhance in-office marketing with better signage.

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