By Ken Krivacic, OD, MBAInstrumentation is a major investment, but if you calculate ROI correctly you can elevate the level of service...
2.4K
The Optometric Minute
Three Videos: Developing a Staff Leadership Team
Mike Rothschild, OD, founder of Leadership OD, an online practice-building program, and founder of West Georgia Eyecare in Carrollton, Ga., believes that...
3.3K
Medical Model
Meet the Growing Challenge: Treating Macular Degeneration
Our aging population is providing more cases of macular degeneration. Serve this growing need by discussing UV protection and lifestyle changes, and...
3.0K
Ophthalmic Lenses
In-House Lens Fabrication: Your Practice Differentiator
Raymond J. Brill, OD, MBA, FAAO, FOAAAn in-house lens fabrication system produces fast, high-quality lenses for patients with minimum staff skill or...
2.5K
Medical Model
Serving the Changing Visual Needs of Women Patients
By Gina M. Wesley, OD, MS, FAAOProviding eyecare that serves the needs of women who are pregnant or experiencing other hormonal changes...
2.5K
Medical Model
Perennial Allergy Relief: A Practice Builder
By JeanMarie Davis, ODSpring brings seasonal allergies, but it also is important to provide eyecare for patients with perennial allergies unrelated to seasonal...
2.5K
Finances
80/20 Rule: Focus on the Majority Rather than the Outliers
By Amir Khoshnevis, ODPut energy toward serving the needs of the majority of your patients. Don’t allow a small group of outlier...
2.2K
The Optometric Minute
Contact Lens Sales: Keys to Profitability
D. Penn Moody, OD, of Moody Eyes, in Indianapolis, Ind., explains how to increase the profitability of contact lenses in your practice...
1.5K
The Optometric Minute
How It’s Done: Staff Leadership
Mike Rothschild, OD, founder of Leadership OD, an online practice-building program and founder of West Georgia Eyecare in Carrollton, Ga., says that...
2.3K
The Optometric Minute
VisionSpring: Finding a Mission in Optometry
Jordan Kassalow, OD, MPH, founder of VisionSpring, which supplies low-cost eyeglasses to underserved populations in developing nations, encourages colleagues to become involved...
3.1K
The Optometric Minute
Vision Therapy: Improving the Lives of Our Patients
Andrea P. Thau, OD, FAAO, FCOVD, of Dr. Andrea P. Thau and Associates in New York City, believes ptometrists are specially equipped...
