All practice management Articles
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7.2KFinancesHow to Analyze Your P&L and Save Over $98,000 Annually
Using your P&L to guide cost-cutting.
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1.0KMedical ModelHow to Increase Revenues $12,000 Monthly with Improved Dry Eye Testing
Opportunity to improve dry eye care & profitability.
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12.8KOphthalmic Lenses6 Ways to Sell AR Lenses & Generate $59,000 More a Year
Tips for boosting sales of AR lenses.
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3.6KMarketingIdeas for Community Events Your Practice Can Participate In
How to give back to your community & win new patients.
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7.9KFrames9 Ways to Sell More Children’s Eyewear
What your practice needs to sell to families with children.
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5.9KFramesWhy You Need Both Big Brands & Independents on Your Frame Board
Finding the most profitable inventory mix.
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2.0KFrames6 Ways to Increase Sales of High-End Frames
How to make high-end frames a sales leader in your optical.
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4.7KPractice Management3 Technologies to Consider Adding to Your Practice
Technologies that can boost your profitability.
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1.4KFramesThe Big Things Millennials Want from Your Optical
Create an optical that captures Millennial purchases.
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11.3KFramesTips for Training Your Opticians to Sell More Multiple Pairs
Secrets to teaching your opticians to sell multiple pairs.
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6.1KMyopia ManagementMyopia Management: Technology to Invest In
By Daniel Press, OD, FCOVD Feb. 27, 2019 This is the second in a series of excerpts from the newly posted ROB...
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1.9KStaff ManagementHiring New Staff Members: How To Do It So You Don’t Regret It
Secrets to hiring success.
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6.2KDiagnostic InstrumentationDark Adaptation Diagnostic Technology: ROI Winner
Help better caring for AMD patients.
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Sunwear
How to Promote Plano Sunwear to Capture Sales Year-Round
How to sell sunwear all year--even in January.
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5.2KPractice ManagementThe Secret to Dividing Management Responsibilities in Multi-Partner Practices
Working with practice partners to get it all done--well & profitably.
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2.6KMedical ModelTips for Building a Bigger, Better Diabetic Eyecare Niche
How one practice has built a strong diabetic care niche.
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6.6KSocial Media3 Easy Instagram Posts to Promote Your Practice
A few ways to boost your practice's use of Instagram.
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6.3KFramesTop Ways to Successfully Prescribe & Sell Sports Eyewear
What you need to launch a sports eyewear niche.
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3.8KCo-Management5 Steps to Better Co-Manage Diabetic Patients
How to best serve diabetic patients.
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4.5KPractice Management7 Ways to Secure Your Practice’s Future
Strategies that could help you ensure a profitable tomorrow.
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1.6KPractice ManagementWhen to Discount Your Practice’s Products–and When Not To
How to know when discounts will work & when not.
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1.5KPractice Transitions8 Negotiating Tips to Secure a Better Practice Purchase Deal
Negotiating tactics for securing a great purchase price.
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4.8KMarketing4 Ideas for Back-to-School Marketing
Marketing to prime back-to-school sales.
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689Practice ManagementHow Millennial Employees View Themselves–and How Employers Do
Millennial employee self-perceptions are not always accurate.
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5.5KPractice ManagementThe Advantages & Challenges of Practicing Optometry in a Hospital
What you have to gain by working in a hospital.
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8.5KPractice MetricsPractice Benchmarking: Which Metrics to Measure & How to Do It
The most important practice benchmarks & how to measure them.
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4.1KMerchandisingTips to Optimize Your Bricks-and-Mortar Advantage Over Online Retail
Maximizing the advantages of your in-person optical shop.
