Finding the most profitable inventory mix.
How to make high-end frames a sales leader in your optical.
Technologies that can boost your profitability.
Create an optical that captures Millennial purchases.
Secrets to teaching your opticians to sell multiple pairs.
The trick to getting men to buy in your optical.
By Daniel Press, OD, FCOVD Feb. 27, 2019 This is the second in a series of excerpts from the newly posted ROB...
Using your P&L to guide cost-cutting.
Secrets to hiring success.
Help better caring for AMD patients.
How to sell sunwear all year--even in January.
Working with practice partners to get it all done--well & profitably.
How one practice has built a strong diabetic care niche.
A few ways to boost your practice's use of Instagram.
What you need to launch a sports eyewear niche.
How to best serve diabetic patients.
Strategies that could help you ensure a profitable tomorrow.
How to know when discounts will work & when not.
Negotiating tactics for securing a great purchase price.
Marketing to prime back-to-school sales.
Millennial employee self-perceptions are not always accurate.
What you have to gain by working in a hospital.
How to beat the Warby Parkers & Hubbles of the world.
How to help more patients with digital eye fatigue syndrome.
The most important practice benchmarks & how to measure them.
Maximizing the advantages of your in-person optical shop.
Tricks to keeping your optical inventory engaging to patients.