All pediatric eyecare Articles

  • Marketing

    Generate Back-to-School Exams: 4 Things to Do

    Get more kids in your exam chair this fall.

  • 1.4K
    Insights From Our Editors

    Market Opportunity: Capture More Children’s Eye Exams

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 5, 2016You have the opportunity to educate patients who are parents about...

  • 1.5K
    Insights From Our Editors

    Market Opportunity: Add More Children Patients to Your Practice

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 17, 2016Only a small percentage of your patients are children, findings from...

  • 1.6K
    Insights From Our Editors

    Market Opportunity: Grow Your Children’s Eyeglass Frame Average Sale Per-Patient

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 29, 2016You have the opportunity to grow your average children’s eyeglass frame...

  • Ophthalmic Lenses

    Essilor Vision Foundation: Bring Vision Care to Under-Served Children in Your Community

    SPONSORED CONTENTBy Gayle Daniels, ODAugust 17, 2016There are children in your community who are in need of eyecare. A new initiative from...

  • 1.7K
    Insights From Our Editors

    Market Opportunity: Stock Optical Inventory that Suits Your Patients

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 18, 2016Children are most likely to get new eyewear when their prescription...

  • 1.3K
    Insights From Our Editors

    Market Opportunity: Use POP Materials to Boost Sales of Children’s Eyewear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 13, 2016Point-of-sale materials are a great help when selling children’s eyewear, findings...

  • 1.2K
    Insights From Our Editors

    Market Opportunity: Offer Durability & Good Warranty Policy to Sell Children’s Eyewear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFeb. 3, 2016The durability of eyewear, and offering a good warranty policy, could...

  • 1.5K
    Insights From Our Editors

    Opportunity: Students with Undiagnosed Vision Problems

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct.14, 2015The world is in need of your expertise as an OD, and...

  • 1.1K
    Insights From Our Editors

    What Are Your Greatest Challenges in Selling Children’s Eyewear?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 9, 2015Effectively presenting to parents why children should wear sunglasses is a...

  • 1.3K
    Insights From Our Editors

    How Many Children Are In Need of an Eye Exam?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 1, 2015Research cited by Vision Source's Navigation Guide to Health Care Reform...

  • 1.3K
    Insights From Our Editors

    Kids, Tweens & Teens: What is Most Important in Frames Selection?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 4, 2015Eyecare providers have found that the most important characteristics of the...

  • 2.9K
    The Optometric Minute

    Growth Opportunities from the Essential Pediatric Benefit

    March 4, 2015: Linda Chous, OD, owner of The Glasses Menagerie in Minneapolis, welcomes the essential pediatric eyecare benefit as a positive...

  • 1.1K
    Insights From Our Editors

    Children’s Eyewear: Contributing More of Your Dollar Sales than Five Years Ago?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFebruary 4, 2015The majority of eyecare providers say sales of children’s eyewear (under...

  • 1.3K
    Insights From Our Editors

    What Materials Sell Best in Children’s Eyewear?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFrames and lenses offering superior durability seem to be on the increase in...

  • 1.4K
    The Optometric Minute

    Kids and Contact Lenses: How Young?

    Linda M. Chous, OD, defines two success factors—motivation and responsibility--in fitting children with contact lenses. Discuss these issues with young patients, with...

  • 1.2K
    Insights From Our Editors

    What Kinds of Vision Correction Do Children Mostly Use?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou may have an opportunity to put more children into contact lenses and...

  • 1.5K
    The Optometric Minute

    Building a Pediatric Practice

    Linda M. Chous, OD, owner of The Glasses Menagerie in Minneapolis, Minn., provides a blueprint for building a pediatric practice: Cultivate a...

  • 1.4K
    Insights From Our Editors

    What Helps the Most in Selling Children’s Eyewear?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPoint-of-sale materials may be more valuable than you think, findings from Jobson Optical...

  • 4.3K
    The Optometric Minute

    Make Kids Feel Welcome: Building a Pediatric Practice

    Katie Gilbert-Spear, OD, MPH, owner of Site & Sun EyeWorks in Pensacola, Florida, features a kids-friendly area with kids’ artwork and wall...

  • 1.3K
    Insights From Our Editors

    When Did Parents Last Buy Rx Eyewear for their Children?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany parents are buying their children prescription eyewear, but there are still inroads...

  • 2.7K
    Insights From Our Editors

    Why Don’t Your Patients Take Their Children for Annual Exams?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany parents don’t take their child to the eye doctor because they don’t...

  • 1.6K
    Insights From Our Editors

    How Many Parents Take Children to an Independent vs. Corporate ECP?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIndependent optical practitioners (ECPs) seem to be the provider of choice for parents...

  • 2.1K
    Insights From Our Editors

    Why Do Parents Take Their Child to the Eye Doctor?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou should build relationships with local school nurses and pediatricians, based on findings...

  • 1.3K
    The Optometric Minute

    Keys to Building a Pediatric Practice

    Aleksandra Wianecka, OD, describes her success factors in growing a practice to be 40 percent pediatric: See the entire family, participate in...

  • 1.3K
    Insights From Our Editors

    How Many Children Had Comprehensive Eye Exams in the Last 12 Months?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMore work is needed to educate parents of the importance of annual comprehensive...

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