How a customer-service focus helped launch LensCrafters.
A phrase that’s exactly what angry patients want to hear. By Laurie Sorrenson, OD, FAAO Dec. 13, 2023 Have you read the...
The important role played by EQ in retaining patients long-term.
By Clint Taylor, OD May 12, 2021 We want our patients to have positive, memorable experiences at our offices. To reach this...
Tips on reducing glasses remakes to ensure patients' expectations are exceeded.
Learn how to exceed patient expectations and generate friends & family referrals.
The huge impact a small gesture can make.
Top ways to keep your patients happy.
What new research reveals about Millennial patient needs.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 28, 2019 Would your patient come away from their experience in...
Turning around negative patient experiences.
By Robert L. Bass, OD, FAAOProduct promotions in your optical allow you to compete in the marketplace while emphasizing the value of...