All patient education Articles
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2.4KThe Optometric Minute3 Ways to Market Medical Eyecare for Less Than $500
Cost-effectively showcasing your medical eyecare.
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920Myopia Management10 Myopia Management Actions to Take In Your Practice
Key actions to provide much-needed myopia management.
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8.4KFinances5 Tips to Make Pretesting an Eye Health AND Practice Profitability Winner
Making pre-testing better for patients and practice.
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6.0KDoctor Patient Relations3 Most Powerful Exam Room Questions to Ask Patients
Facilitating powerful exchanges with patients in the exam room.
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2.8KInsights From Our EditorsHow to Explain to Patients Why they Need More than Auto-Refraction
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 15, 2020 An article was recently published in The Atlantic noting...
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1.1KInsights From Our EditorsRebates: Making it Easier for Patients to Claim What You Promised
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 9, 2019 Rebates for annual supplies of contact lenses can be...
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3.1KDoctor Patient Relations3 Steps to Guide Your Conversation with Presbyopic Patients
Tips to enhance conversations with patients about presbyopia.
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3.5KDoctor Patient Relations3 Exam-Room Conversations that Will Help Build Your Practice
Helpful conversation starters to provide better care.
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2.6KThe Optometric MinuteEducating Patients & Parents on the Value of Myopia Management
Sept. 11, 2019 Success with myopia management relies on your ability to educate patients and their parents on the value of the...
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3.8KDoctor Patient Relations7 Steps to Systematic Patient Education & Optical Hand-Off
The difference the right optical hand-off can make.
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6.9KInsights From Our EditorsWhat Do I Tell Patients About Blue Light?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 31, 2019 Most patients don’t know that there is harmful blue...
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1.6KNews Briefs ArchiveNew Women in Optometry Podcast: Why “Sales” Is Not a Dirty Word
Guidance on how best to prescribe from the chair.
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4.3KManaged Care
How to Select Your Managed Care Plans to Ensure Profitability
Think strategically about which insurance plans to accept.
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4.3KThe Optometric MinuteUrgent Care Centers: Threat or Opportunity?
Sept. 27, 2017 Optometrists have an opportunity to educate patients to visit their practice instead of an urgent care center, or hospital...
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Contact Lenses
Assess for Success: Do You Simplify the CL Care Solutions Discussion?
Help patients make the right choice in lens care products.
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4.5KPractice Management
Six Keys to Capturing Opportunities with Diabetic Patients
How to best treat and retain diabetic patients.
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3.7KInsights From Our EditorsPatient Education: Offer Sun Protection for the Solar Eclipse
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD ROB Professional Editors August 9, 2017 A total solar eclipse isn’t a...
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2.9KInsights From Our EditorsVision Benefits: Help Patients Optimize Their Plan
How to make it easy for patients to use their insurance.
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News Briefs Archive
Resource: The Vision Council’s South by Southwest Blue Light Educational Video
March 22, 2017 The Vision Council secured a broadcast segment on KVUE ABC Austin Midday – an afternoon news and lifestyle show,...
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3.6KThe Optometric MinuteEmpower Your Patient with Information
March 8, 2017 Information empowers a patient and increases their compliance with their treatment plan, says Shira Kresch, OD, MS. This belief...
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News Briefs Archive
SeikoVision Offers Digital Eye Strain Patient Education Tools
Feb. 22, 2017 Eyeglass lens producer SeikoVision has released a series of print-ready infographics to aid eyecare professionals in educating patients about...
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4.5KInsights From Our Editors
How well do you communicate to patients that they need an annual eye exam?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 20, 2016Let’s start with some resources that have attempted to state the...
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1.3KInsights From Our Editors
Market Opportunity: Emphasize Importance of Annual Comprehensive Exam
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJan. 27, 2016It’s time to reconsider how you educate your community about the...
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1.4KInsights From Our Editors
Opportunity: Students with Undiagnosed Vision Problems
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct.14, 2015The world is in need of your expertise as an OD, and...
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1.1KInsights From Our Editors
Educate Patients, Prescribe New CL Options
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 6, 2015Your patients may need to be educated and prescribed new contact...
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1.4KInsights From Our Editors
How Do You Utilize Smartphones with Patients?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJanuary 7, 2015Many ODs are using smartphones for educational and promotional use, findings...
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1.3KInsights From Our Editors
Are Your Patients Satisfied With Their Contact Lens Brand?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany of your patients could benefit from a conversation with you about other...
