Creative approaches to marketing that delivers results.
Measuring the effectiveness of nutraceuticals for more powerful prescribing.
Specific actions that increase eyewear capture rate.
Books to help you make better lifestyle & nutritional recommendations.
New survey findings shed light children's eyecare needs.
Actions to take to vastly improve your per-patient revenue.
Key conversations to build your diabetic eyecare services.
Keys to creating regular wearers of both CLs & glasses.
Providing best care for CL patients while growing profitability.
Providing an advanced treatment that also transforms profitability.
An approach to CL patient interaction that elevates care & boosts profit.
What parents need to know about Ortho-K vs. other myopia management.
Ensuring your cataract patients have a positive experience.
The best way to inform patients of potentially upsetting news.
What the FDA says pre-LASIK patients should know.
The substantial impact to care & profitability of changing the CL conversation.
Conversations that can launch an aesthetic optometry niche.
The benefits information patients need from you.
Creating office experiences that make families want to return.
Moving the needle with parents on saying yes to myopia management.
By ROB Editors Presbyopia eye drops came to market earlier this year, but many patients still don’t know about their availability. And...
Tips for making care of presbyopic patients a huge practice-builder.
Approaching patient interactions with greater emotional intelligence.
Actions to take to keep patients in CLs & boost per-patient revenue.
Insights into what your patients most value about their vision.
Delivering patient education that improves both care & profitability.
Technology that helps educate patients & improves patient compliance.