Why you may be neglecting a big practice growth opportunity.
Provide specialized sports sunwear to patients.
Increasing patient quality of life & practice profitability.
Changes that boost patient experience & profitability.
Sponsored Content By Bill Butler Chief Operations Officer, Eyemart Express July 21, 2021 Your patients, like most of us, have been under...
Technology that spurs optical sales.
Optical sales changes that make a powerful impact.
Tips on reducing glasses remakes to ensure patients' expectations are exceeded.
Helping you save on optical inventory while spurring better care & business growth.
How one OD found a better way to manage frame inventory.
A tech-forward addition for your optical that can aid social distancing.
A new approach to frame inventory management.
Tips for building the optical team you need.
View a new webinar produced by Essilor detailing the no-glare market, dispensing best practices and how to overcome price objections.
How to sell sunwear all year--even in January.
Maintaining profitability in a managed-care environment.
Pitfalls to avoid--and correct--in frame inventory management.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 18, 2019 Small businesses are becoming as aware as their larger...
Secrets to getting the most profitable inventory mix.
How three ROB contributors made optical sales soar.
Finding the most profitable inventory mix.
Oct. 4, 2017 Ed King, a retail expert and co-founder of High Street, a Retail Experience Collective, urges ECPs to study how...
Try these winning optical events to both help patients & increase revenues.
A strategy to boost second-pair sales.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD ROB Professional Editors August 9, 2017 A total solar eclipse isn’t a...
Sponsored Content By Anita Mizrachi, Licensed Optician August 9, 2017 Offering patients a premium experience is important to our practice, so we...