What Are Your Greatest Challenges in Selling Children’s Eyewear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 9, 2015Effectively presenting to parents why children should wear sunglasses is a...
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Insights From Our Editors
What Kind of AR Treatment is Increasing in Sales?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 8, 2015Anti-reflective lens treatments that guard against blue light from computers, smartphones...
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Insights From Our Editors
How Interested Are Patients in Sun & Glare Protection?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 27, 2015Many of your patients are primed for a conversation on protecting...
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Insights From Our Editors
How Likely Are Consumers to Buy Prescription Eyewear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 20, 2015Challenges remain in educating patients about the benefits of a new...
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Insights From Our Editors
Progressives: Patients Are Primed for Your Message
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 8, 2015Patients already have progressives on their mind when they come in...
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Insights From Our Editors
Sport Eyewear: Generating Revenue in Your Practice
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 18, 2015Among sport eyewear sold, protective eyewear generates the most revenue for...
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Insights From Our Editors
Kids, Tweens & Teens: What is Most Important in Frames Selection?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 4, 2015Eyecare providers have found that the most important characteristics of the...
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Insights From Our Editors
Understanding the Online Eyewear Consumer: Who Do They Buy From?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFebruary 25, 2015Americans who go online to purchase eyewear prefer to purchase from...
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Insights From Our Editors
How, Where and When Do Patients Use their Digital Devices?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJanuary 28, 2015You may be surprised at all the activities in your patients’...
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How Many Parents Choose AR Treatment for their Children’s Glasses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJanuary 14, 2015You might want to spend more time with parents of children...
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Insights From Our Editors
How Many Hours a Day Do Your Patients Use Digital Devices?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDProtection against eye strain is a significant need in the US, findings from...
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Insights From Our Editors
Do Your Patients Have Sunglasses for Action Sports?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou have an opportunity to educate and sell more sunglasses for action sports,...
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Insights From Our Editors
What Materials Sell Best in Children’s Eyewear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFrames and lenses offering superior durability seem to be on the increase in...
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Insights From Our Editors
How Likely Are Patients to Buy a Complete New Pair of Rx Eyeglasses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDComplete new eyewear may be a hard sell, findings from The Vision Council’s...
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Insights From Our Editors
What Kinds of Vision Correction Do Children Mostly Use?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou may have an opportunity to put more children into contact lenses and...
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Insights From Our Editors
Where Do Patients Purchase Action Sport Sunwear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPatients are still not turning to their local independent ECP for action sport...
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Insights From Our Editors
How Much Do Consumers Spend on Over-the-Counter Reading Glasses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou have the opportunity to sell more progressive eyeglasses, findings from The Vision...
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Insights From Our Editors
Where is the Most Money Spent on Plano Sunwear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe independent optical shop has fierce competition in the plano sunglasses market–and doesn’t...
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Insights From Our Editors
How Likely Are Consumers to Purchase Optical Goods and Services?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany consumers are still hedging before purchasing optical goods and services, according to...
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Insights From Our Editors
Do You Suggest Sports Eyewear to Patients?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDHalf of independent eyecare providers fail to suggest sports eyewear to patients, according...
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Insights From Our Editors
Are You Capturing Growth in Personalized Lenses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe growth of customized or personalized lenses appears to be steady, according to...
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Insights From Our Editors
Which Comes First: Lens or Frame Selection?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMore than half of your patients prioritize frame selection first, but a large...
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Insights From Our Editors
How Many Bought Just One Pair of Eyeglasses at Last Purchase?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour second-pair sales efforts may need a reboot, according to findings from Jobson...
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Insights From Our Editors
What Web Sites Do Americans Use to Buy Eyewear Online?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOnline-only sellers of eyewear have an advantage over other online sellers of eyewear,...
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Insights From Our Editors
What Motivates Patients to Shop for and Purchase Eyewear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPrice, convenience and familiarity with a specific practice or retailer hold significantly more...
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Insights From Our Editors
What Percentage of Your Revenues Stem from Frame Sales?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFrames are not a top revenue-generator for many ODs, according the Frames Business...
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Insights From Our Editors
Are Point-of-Sale Materials of Any Use to Patients?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe point-of-sale posters many ODs use to decorate their optical dispensary walls may...
