How Many Hours a Day Do Your Patients Use Digital Devices?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDProtection against eye strain is a significant need in the US, findings from...
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Insights From Our Editors
Do Your Patients Have Sunglasses for Action Sports?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou have an opportunity to educate and sell more sunglasses for action sports,...
3.2K
Insights From Our Editors
How Likely Are Patients to Buy a Complete New Pair of Rx Eyeglasses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDComplete new eyewear may be a hard sell, findings from The Vision Council’s...
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Insights From Our Editors
What Kinds of Vision Correction Do Children Mostly Use?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou may have an opportunity to put more children into contact lenses and...
2.4K
Insights From Our Editors
Why Aren’t Patients Who Need Vision Correction Getting It?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany of your patients are procrastinators, findings from The Vision Council VisionWatch 2014...
2.2K
Insights From Our Editors
What Helps the Most in Selling Children’s Eyewear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPoint-of-sale materials may be more valuable than you think, findings from Jobson Optical...
1.8K
Insights From Our Editors
How Much Do Consumers Spend on Over-the-Counter Reading Glasses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou have the opportunity to sell more progressive eyeglasses, findings from The Vision...
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Insights From Our Editors
Where is the Most Money Spent on Plano Sunwear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe independent optical shop has fierce competition in the plano sunglasses market–and doesn’t...
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Insights From Our Editors
How Likely Are Consumers to Purchase Optical Goods and Services?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany consumers are still hedging before purchasing optical goods and services, according to...
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Insights From Our Editors
How Many Consumers “Very Likely” to Buy Rx Eyeglasses in Next Six Months?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSales in your optical will be ever challenging this summer, according to results...
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Insights From Our Editors
Which Comes First: Lens or Frame Selection?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMore than half of your patients prioritize frame selection first, but a large...
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Insights From Our Editors
What is the Average Price of Plano Sunwear Sold in the US?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDWhen’s the last time you did a price check on your optical’s plano...
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Insights From Our Editors
How Many Bought Just One Pair of Eyeglasses at Last Purchase?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour second-pair sales efforts may need a reboot, according to findings from Jobson...
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Insights From Our Editors
What Web Sites Do Americans Use to Buy Eyewear Online?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOnline-only sellers of eyewear have an advantage over other online sellers of eyewear,...
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Insights From Our Editors
How Long Does it Take Most Consumers to Choose Eyeglasses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour patients may not be as deliberative as you think, the results of...
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Insights From Our Editors
What Motivates Patients to Shop for and Purchase Eyewear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPrice, convenience and familiarity with a specific practice or retailer hold significantly more...
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Insights From Our Editors
Ophthalmic Frame Sales: How Much Do Indepedents Capture?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFor independent ODs, there is room for growth in the US ophthalmic frame...
