Market Opportunity: Invest in Optical Inventory that Best Serves Your Patients
How to invest in the best inventory for your patients.
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Insights From Our Editors
Market Opportunity: Stock Optical Inventory that Suits Your Patients
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 18, 2016Children are most likely to get new eyewear when their prescription...
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Insights From Our Editors
Market Opportunity: Educate Patients About Blue Light
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 4, 2016Exposure to UV rays and harmful blue light are both on...
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Insights From Our Editors
Market Opportunity: Use POP Materials to Boost Sales of Children’s Eyewear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 13, 2016Point-of-sale materials are a great help when selling children’s eyewear, findings...
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Insights From Our Editors
Market Opportunity: Sell More Plano Sunwear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 6, 2016Independent opticals have stiff competition from sunglass specialty stores, among others,...
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Insights From Our Editors
Market Opportunity: Promote Durability & Style in Your Optical
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 23, 2016Emphasizing the durability and style of your optical products could pay...
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Insights From Our Editors
Market Opportunity: Have the Conversation About Outdoor Eyewear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 16, 2016If you haven’t already stepped up conversation with patients about the...
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Insights From Our Editors
Market Opportunity: Be as Consumer-Friendly as Online Eyewear Retailers
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 9, 2016You have a diversity of online competitors, results of The Vision...
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Insights From Our Editors
MU Opportunity: Meaningful Use Hardship Exception
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFeb. 17, 2016Meaningful Use (MU) is not going away. If you want to...
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Insights From Our Editors
Market Opportunity: Offer Durability & Good Warranty Policy to Sell Children’s Eyewear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFeb. 3, 2016The durability of eyewear, and offering a good warranty policy, could...
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Insights From Our Editors
Market Opportunity: Provide Products to Ease Digital Eye Strain
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJan. 20, 2016You have an opportunity to serve patients experiencing digital eye strain,...
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Insights From Our Editors
Upgrade Your Optical: Add a Digital Measuring Device
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJan. 13, 2016You might want to finally invest in a digital measuring device...
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Insights From Our Editors
Market Opportunity: Sell More Blue Light-Blocking Lens Treatments
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDDec. 23, 2015If you aren't educating your patients about blue light, and prescribing...
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Insights From Our Editors
Market Opportunity Analysis: Use Colors to Appeal to Teen Eyewear Shoppers
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDDec. 2, 2015Colors and an adult look are the two most important factors...
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Insights From Our Editors
Market Analysis: Where are the Growth Segments of the U.S. Vision Market?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNov. 18, 2015The Vision Council’s latest VisionWatch report reflects a 6.3 percent gain...
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Insights From Our Editors
Patients’ View of Eyewear: Style Accessory or Medical Necessity?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 7, 2015Your optical may need to do a better job presenting eyewear...
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Insights From Our Editors
Serving Hispanic Patients: Is Greater Outreach & Education Necessary?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 30, 2015Your Hispanic patients may need more education about what they can...
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Insights From Our Editors
What Are Your Greatest Challenges in Selling Children’s Eyewear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 9, 2015Effectively presenting to parents why children should wear sunglasses is a...
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Insights From Our Editors
Advise Patients About Digital Devices: The Basics
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 2, 2015Patients may not realize the damage and strain to their eyes,...
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Insights From Our Editors
How Interested Are Patients in Sun & Glare Protection?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 27, 2015Many of your patients are primed for a conversation on protecting...
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Insights From Our Editors
How Likely Are Consumers to Buy Prescription Eyewear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 20, 2015Challenges remain in educating patients about the benefits of a new...
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Insights From Our Editors
Progressives: Patients Are Primed for Your Message
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 8, 2015Patients already have progressives on their mind when they come in...
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Sport Eyewear: Generating Revenue in Your Practice
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 18, 2015Among sport eyewear sold, protective eyewear generates the most revenue for...
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Insights From Our Editors
Kids, Tweens & Teens: What is Most Important in Frames Selection?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 4, 2015Eyecare providers have found that the most important characteristics of the...
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Insights From Our Editors
Understanding the Online Eyewear Consumer: Who Do They Buy From?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFebruary 25, 2015Americans who go online to purchase eyewear prefer to purchase from...
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Insights From Our Editors
How Many Plano Sunwear Sales Do Independent Opticals Lose?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFebruary 11, 2015Independent opticals, including those inside optometric practices, may want to step...
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Insights From Our Editors
How Many Parents Choose AR Treatment for their Children’s Glasses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJanuary 14, 2015You might want to spend more time with parents of children...