All optical sales Articles

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    Insights From Our Editors

    Market Opportunity: Invest in Optical Inventory that Best Serves Your Patients

    How to invest in the best inventory for your patients.

  • 3.0K
    Insights From Our Editors

    Market Opportunity: Stock Optical Inventory that Suits Your Patients

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 18, 2016Children are most likely to get new eyewear when their prescription...

  • 2.2K
    Insights From Our Editors

    Market Opportunity: Educate Patients About Blue Light

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 4, 2016Exposure to UV rays and harmful blue light are both on...

  • 2.2K
    Insights From Our Editors

    Market Opportunity: Use POP Materials to Boost Sales of Children’s Eyewear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 13, 2016Point-of-sale materials are a great help when selling children’s eyewear, findings...

  • 2.5K
    Insights From Our Editors

    Market Opportunity: Sell More Plano Sunwear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 6, 2016Independent opticals have stiff competition from sunglass specialty stores, among others,...

  • 2.0K
    Insights From Our Editors

    Market Opportunity: Promote Durability & Style in Your Optical

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 23, 2016Emphasizing the durability and style of your optical products could pay...

  • 2.4K
    Insights From Our Editors

    Market Opportunity: Have the Conversation About Outdoor Eyewear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 16, 2016If you haven’t already stepped up conversation with patients about the...

  • 3.2K
    Insights From Our Editors

    Market Opportunity: Be as Consumer-Friendly as Online Eyewear Retailers

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 9, 2016You have a diversity of online competitors, results of The Vision...

  • 1.8K
    Insights From Our Editors

    MU Opportunity: Meaningful Use Hardship Exception

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFeb. 17, 2016Meaningful Use (MU) is not going away. If you want to...

  • 1.9K
    Insights From Our Editors

    Market Opportunity: Offer Durability & Good Warranty Policy to Sell Children’s Eyewear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFeb. 3, 2016The durability of eyewear, and offering a good warranty policy, could...

  • 2.9K
    Insights From Our Editors

    Market Opportunity: Provide Products to Ease Digital Eye Strain

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJan. 20, 2016You have an opportunity to serve patients experiencing digital eye strain,...

  • 4.2K
    Insights From Our Editors

    Upgrade Your Optical: Add a Digital Measuring Device

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJan. 13, 2016You might want to finally invest in a digital measuring device...

  • 1.8K
    Insights From Our Editors

    Market Opportunity: Sell More Blue Light-Blocking Lens Treatments

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDDec. 23, 2015If you aren't educating your patients about blue light, and prescribing...

  • 3.9K
    Insights From Our Editors

    Market Opportunity Analysis: Use Colors to Appeal to Teen Eyewear Shoppers

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDDec. 2, 2015Colors and an adult look are the two most important factors...

  • 1.7K
    Insights From Our Editors

    Market Analysis: Where are the Growth Segments of the U.S. Vision Market?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNov. 18, 2015The Vision Council’s latest VisionWatch report reflects a 6.3 percent gain...

  • 2.0K
    Insights From Our Editors

    Patients’ View of Eyewear: Style Accessory or Medical Necessity?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 7, 2015Your optical may need to do a better job presenting eyewear...

  • 2.2K
    Insights From Our Editors

    Serving Hispanic Patients: Is Greater Outreach & Education Necessary?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 30, 2015Your Hispanic patients may need more education about what they can...

  • 1.8K
    Insights From Our Editors

    What Are Your Greatest Challenges in Selling Children’s Eyewear?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 9, 2015Effectively presenting to parents why children should wear sunglasses is a...

  • 7.3K
    Insights From Our Editors

    Advise Patients About Digital Devices: The Basics

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 2, 2015Patients may not realize the damage and strain to their eyes,...

  • 1.9K
    Insights From Our Editors

    How Interested Are Patients in Sun & Glare Protection?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 27, 2015Many of your patients are primed for a conversation on protecting...

  • 2.1K
    Insights From Our Editors

    How Likely Are Consumers to Buy Prescription Eyewear?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 20, 2015Challenges remain in educating patients about the benefits of a new...

  • 2.4K
    Insights From Our Editors

    Progressives: Patients Are Primed for Your Message

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 8, 2015Patients already have progressives on their mind when they come in...

  • 2.1K
    Insights From Our Editors

    Sport Eyewear: Generating Revenue in Your Practice

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 18, 2015Among sport eyewear sold, protective eyewear generates the most revenue for...

  • 2.0K
    Insights From Our Editors

    Kids, Tweens & Teens: What is Most Important in Frames Selection?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 4, 2015Eyecare providers have found that the most important characteristics of the...

  • 3.4K
    Insights From Our Editors

    Understanding the Online Eyewear Consumer: Who Do They Buy From?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFebruary 25, 2015Americans who go online to purchase eyewear prefer to purchase from...

  • 2.9K
    Insights From Our Editors

    How Many Plano Sunwear Sales Do Independent Opticals Lose?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFebruary 11, 2015Independent opticals, including those inside optometric practices, may want to step...

  • 1.9K
    Insights From Our Editors

    How Many Parents Choose AR Treatment for their Children’s Glasses?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJanuary 14, 2015You might want to spend more time with parents of children...

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