Key sales-friendly features of a profitable optical.
July 26, 2017 The use of radio-frequency identification (RFID), in which digitized tags are created for each frame, allows you to manage your...
Make it more likely that patients purchase from you.
June 21, 2017 Jennifer Lyerly, OD, an associate at Triangle Visions Optometry in Cary, N.C., says you can accommodate the 21st century...
Key steps to ensure patients are proud of their purchase.
Learn how likely your patients are to visit and purchase.
A new financing program especially for ophthalmic lenses.
SPONSORED CONTENT Earl Sandler, OD March 22, 2017 Prescribing from the exam chair, and perfecting the optical handoff, is only half the...
March 22, 2017 “It’s important that we have an eyewear wardrobe that matches what we talk to our patients about,” says Bridgitte...
March 1, 2017 Essilor is abandoning traditional methods of developing and designing products in favor of an innovative, customer-driven approach that has...
Key steps to create a more profitable optical.
Educate on blue light and the protective solutions you offer.