All optical sales Articles
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Webinar
The Art of the Trunk Show
A webinar that will show you how to create and deliver a top-selling trunk show.
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4.5KFramesUsing Custom Price Quotes to Capture Delayed Optical Sales
Providing custom price quotes to patients & increasing sales.
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1.9KResourcesUp Your Game in Optical Retail: Examples from Top-Selling Practices
Ideas to help your optical sales blast off--and stay on top.
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Sunwear
How to Promote Plano Sunwear to Capture Sales Year-Round
How to sell sunwear all year--even in January.
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1.2KThe Optometric MinuteHow to Maximize Managed Vision Care Plans for Frame Sales
Maintaining profitability in a managed-care environment.
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4.7KStaff ManagementHow to Ensure Your Opticians Keep the Focus on the Patient
Tips for building the optical team you need.
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1.4KFramesSecrets to Capturing Flex-Spending Account Dollars
Strategies to capture more flex-spending-account dollars.
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1.3KPractice ManagementWhen to Discount Your Practice’s Products–and When Not To
How to know when discounts will work & when not.
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3.2KDoctor Patient Relations7 Steps to Systematic Patient Education & Optical Hand-Off
The difference the right optical hand-off can make.
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3.2KThe Optometric Minute“ODs Can Sell”
June 5, 2019 “A good OD can un-sell any patient,” goes the old joke. But, in fact, ODs hold the power to...
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3.1KPatient ExperienceBest Ways of Prescribing & Capturing Multiple Sales
Sponsored Content Oct. 11, 2017 Most patients have more than one product need. Plano sunglasses and computer glasses to prevent digital eye...
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Frames
Optical Promotions: 3 Top Revenue Generators
Try these winning optical events to both help patients & increase revenues.
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2.1KThe Optometric MinuteMake Strategic Decisions Based on Data
Sept. 13, 2017 Haley Perry, OD, and Jeffrey Swafford, OD, discuss how they use a daily dashboard of performance metrics to make strategic...
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Frames
Key Steps to Increase Second-Pair Sales
A strategy to boost second-pair sales.
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5.4KOphthalmic LensesBlue Light-Protecting Lenses: Serve Patients, Increase Sales
Sponsored Content By Thomas F. Steiner Director of Market Research Review of Optometric Business August 2, 2017 In “Upgrade Your Eyewear Product...
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Frames
Top Ways to Increase Optical Sales
Key sales-friendly features of a profitable optical.
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5.0KDispensary ViewpointTake Minutes, Not Days, with Electronic Inventory Management
July 26, 2017 The use of radio-frequency identification (RFID), in which digitized tags are created for each frame, allows you to manage your...
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4.1KPractice Management4 Improvement Areas to Increase Eyewear Capture Rate
Make it more likely that patients purchase from you.
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1.9KThe Optometric MinuteEmploy Technology to Meet Unique Patient Needs
June 21, 2017 Jennifer Lyerly, OD, an associate at Triangle Visions Optometry in Cary, N.C., says you can accommodate the 21st century...
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5.2KInsights From Our EditorsHow to Help Your Patients Avoid Buyer’s Remorse
Key steps to ensure patients are proud of their purchase.
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1.7KInsights From Our EditorsThe Economy: How Consumer Moods Affect Exams & Eyewear Purchases
Learn how likely your patients are to visit and purchase.
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News Briefs Archive
Essilor Adds No-Interest Financing to Power of Vision Program
A new financing program especially for ophthalmic lenses.
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3.4KOphthalmic LensesGrab Patients’ Attention Online–then Capture Sales in Your Optical
SPONSORED CONTENT Earl Sandler, OD March 22, 2017 Prescribing from the exam chair, and perfecting the optical handoff, is only half the...
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3.2KDispensary ViewpointShow Off Your Eyewear Wardrobe at Vision Expo
March 22, 2017 “It’s important that we have an eyewear wardrobe that matches what we talk to our patients about,” says Bridgitte...
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News Briefs Archive
Essilor to Launch Next Gen Varilux Lens
March 1, 2017 Essilor is abandoning traditional methods of developing and designing products in favor of an innovative, customer-driven approach that has...
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Ophthalmic Lenses
Revenue-Generation Techniques of a Transitions Brand Ambassador Finalist
Key steps to create a more profitable optical.
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3.1KInsights From Our EditorsWhich Patients Need the Most Education About Blue Light?
Educate on blue light and the protective solutions you offer.
