All optical sales Articles
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359News Briefs ArchiveNew Research Findings: COVID’s Impact on Optical in 2020
New research showing how 2020 fared for ECPs amid the pandemic.
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2.0KFramesHow We Achieved a 65-70% Total Eyewear Capture Rate
Tips for achieving a higher eyewear capture rate.
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632Practice MetricsThe Most Impactful Optical Metrics My Practice Tracks
Tracking metrics to increase sales in the optical & become more profitable.
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4.3KOphthalmic LensesThe Most Important Things to Do to Reduce Glasses Remakes
Tips on reducing glasses remakes to ensure patients' expectations are exceeded.
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2.3KOphthalmic LensesThe New Program Providing 360 Degree Support to Help Boost My Patient Care & Profitability
Helping you save on optical inventory while spurring better care & business growth.
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1.8KNews Briefs ArchiveHow Much Did the Vision Market Decline Last Year?
News on how the pandemic impacted optical sales last year.
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2.9KFrames7 Ways I Manage Frame Board Inventory to Ensure a Profitable Optical
How one OD found a better way to manage frame inventory.
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783WebinarThe Battle for Optical Sales is On: Local Eye Care Professionals vs. E-Commerce
Learn how to compete more effectively with online optical retailers, to create satisfied patients and a booming business.
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2.2KNews Briefs ArchiveOptical Sales Decline: How Much of a Hit Are Sales Taking?
The latest--worrisome--numbers on U.S. optical sales.
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3.8KPractice ManagementThe 3 Practice Improvements that Delivered the Greatest ROI
Practice changes that can make a huge difference to patients & profitability.
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5.9KFramesUp Your Game in Optical Retail: Examples from Top-Selling Practices
Ideas to help your optical sales blast off--and stay on top.
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2.6KDoctor Patient RelationsHeuristics: The Problem-Solving Model that Will Help You Better Understand Your Patients
An approach to better understanding--and fulfilling--your patients' needs.
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2.7KPatient ExperienceHow to Have Emotionally Intelligent Payment Conversations with Patients
Sponsored Content By Patty Casebolt Chief Quality Officer Medical Eye Center June 24, 2020 When you prescribe eyewear to improve your patients’...
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2.0KNews Briefs ArchiveWebinar: How COVID-19 Is Impacting Consumers & Vision
What your patients want & expect in the post-pandemic world.
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9.4KPatient ExperienceHow Consumers Make an Optical Purchase
Insights into how your patients shop & decide to purchase.
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7.5KStaff ManagementHow to Ensure Your Opticians Keep the Focus on the Patient
Tips for building the optical team you need.
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6.6KWebinarThe Art of the Trunk Show
A webinar that will show you how to create and deliver a top-selling trunk show.
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Sunwear
How to Promote Plano Sunwear to Capture Sales Year-Round
How to sell sunwear all year--even in January.
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2.0KThe Optometric MinuteHow to Maximize Managed Vision Care Plans for Frame Sales
Maintaining profitability in a managed-care environment.
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2.8KFramesSecrets to Capturing Flex-Spending Account Dollars
Strategies to capture more flex-spending-account dollars.
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7.1KFramesUsing Custom Price Quotes to Capture Delayed Optical Sales
Strategy to capture optical sales you thought were lost.
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2.3KPractice ManagementWhen to Discount Your Practice’s Products–and When Not To
How to know when discounts will work & when not.
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4.5KDoctor Patient Relations7 Steps to Systematic Patient Education & Optical Hand-Off
The difference the right optical hand-off can make.
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3.8KThe Optometric Minute“ODs Can Sell”
June 5, 2019 “A good OD can un-sell any patient,” goes the old joke. But, in fact, ODs hold the power to...
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3.5KPatient ExperienceBest Ways of Prescribing & Capturing Multiple Sales
Sponsored Content Oct. 11, 2017 Most patients have more than one product need. Plano sunglasses and computer glasses to prevent digital eye...
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Frames
Optical Promotions: 3 Top Revenue Generators
Try these winning optical events to both help patients & increase revenues.
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2.4KThe Optometric MinuteMake Strategic Decisions Based on Data
Sept. 13, 2017 Haley Perry, OD, and Jeffrey Swafford, OD, discuss how they use a daily dashboard of performance metrics to make strategic...
