Strategy to capture optical sales you thought were lost.
Practice changes that can make a huge difference to patients & profitability.
Ideas to help your optical sales blast off--and stay on top.
An approach to better understanding--and fulfilling--your patients' needs.
Sponsored Content By Patty Casebolt Chief Quality Officer Medical Eye Center June 24, 2020 When you prescribe eyewear to improve your patients’...
What your patients want & expect in the post-pandemic world.
Insights into how your patients shop & decide to purchase.
Tips for building the optical team you need.
A webinar that will show you how to create and deliver a top-selling trunk show.
How to sell sunwear all year--even in January.
Maintaining profitability in a managed-care environment.
Strategies to capture more flex-spending-account dollars.
How to know when discounts will work & when not.
The difference the right optical hand-off can make.
June 5, 2019 “A good OD can un-sell any patient,” goes the old joke. But, in fact, ODs hold the power to...
Sponsored Content Oct. 11, 2017 Most patients have more than one product need. Plano sunglasses and computer glasses to prevent digital eye...
Try these winning optical events to both help patients & increase revenues.
Sept. 13, 2017 Haley Perry, OD, and Jeffrey Swafford, OD, discuss how they use a daily dashboard of performance metrics to make strategic...
A strategy to boost second-pair sales.
Sponsored Content By Thomas F. Steiner Director of Market Research Review of Optometric Business August 2, 2017 In “Upgrade Your Eyewear Product...
Key sales-friendly features of a profitable optical.
July 26, 2017 The use of radio-frequency identification (RFID), in which digitized tags are created for each frame, allows you to manage your...
Make it more likely that patients purchase from you.
June 21, 2017 Jennifer Lyerly, OD, an associate at Triangle Visions Optometry in Cary, N.C., says you can accommodate the 21st century...
Key steps to ensure patients are proud of their purchase.
Learn how likely your patients are to visit and purchase.
A new financing program especially for ophthalmic lenses.