All optical sales Articles
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2.2KFramesHow I Manage My Frame Board to Sell As Many Plano Sunglasses as Non-Sun Prescription Eyewear
How to catapult your plano sunwear sales.
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2.1KInsights From Our EditorsThe Most Effective Ways to Increase Eyewear Capture Rate
By ROB Editors Jan. 4, 2023 Capturing eyewear sales is a key to good patient care and practice profitability. Patients are unlikely...
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4.0KFramesWhat Your Opticians Aren’t Telling You–that Could Be Costing You Thousands in Sales
Wisdom from opticians that can change sales trajectory.
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2.7KFramesHow We Increased Frame Capture Rate 20% in 3 Years
Specific actions to positively impact frame capture rate.
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5.2KFrames3 Things to Teach Your Opticians to Double Multi-Pair Sales
Teaching opticians how to sell more multiple pairs of eyewear.
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3.5KFrames3 Actions Powering a 2-5% Capture Rate Increase Every Year Since 2016
Changes that significantly shifted capture rate--for the better.
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3.8KFramesThe Software Increasing Eyewear Sales & Cutting Sales Time in Half
Software with the potential to transform optical sales.
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1.8KNews Briefs ArchiveWalmart Expands Virtual Frame Try-On Capability with New Acquisition
How Walmart is making it easier for online eyewear shoppers.
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4.2KFrames3 Eyewear Styling Strategies Proven to Increase Multi-Pair Sales 70%
A better way to train opticians to work with patients.
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2.5KPractice ManagementThe ROI of 3 Changes Empowering Me to Better Compete as an Independent
Actions to take to better compete as an independent.
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3.3KNews Briefs ArchiveWarby Parker’s New Expansion Strategy
Clues to where you are most likely to see new Warby Parker stores.
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2.7KInsights From Our Editors4-Step Formula for Getting Your Patients to Make a Purchase
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
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1.8KNews Briefs ArchiveComplimentary Marketing Materials Available to Help You Sell More Sunglasses
Free resources to help you boost sunwear sales.
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3.9KOphthalmic LensesSecret to Achieving 82% Multifocal Sales in Progressive Lenses
The art of successful progressive prescriptions & sales.
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1.5KOphthalmic LensesThe Spectacle Lens Helping to Power My Cold-Start Practice’s Profitability
A spectacle lens spurring one OD's cold-start success.
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1.7KFrames4 Factors Impacting Whether Patients Purchase Eyewear
Sponsored Content By Mark Wright, OD, FCOVD Patients come to you for your expertise. They want the care and service you provide...
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The Resource that is a Key Contributor to My 88% Eyewear Capture Rate
Sponsored Content By Athena Brasfield, OD Optical sales are a challenge to capture in the age of online and big-box retailers. Independent...
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3.4KFrames3 Conversations that Capture Fast-Fleeting Optical Sales
Conversations that can keep purchases inside your office.
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5.6KFramesThe Optical Resource Spurring Efficiency, Lowering Costs & Powering More Sales
A practice resource that could spur great profitability.
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5.1KFramesThe Software that Increased My Premium Eyewear Capture Rate from 55% to 70%
Technology that makes capture rates soar.
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1.5KNews Briefs ArchiveNew Resource Designed to Empower Opticians & Boost Optical Sales Performance
Help in boosting the performance of your optical.
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4.0KFramesThe Renovation that Resulted in 31% Increase in Optical Revenue
Optical transformation with impressive results.
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4.2KFramesHow We Increased Capture Rate 12%
Changes that move the needle on eyewear sales.
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7.4KFramesDo These 4 Things & You Could Achieve a $1,400 Average Optical Sale
Simple ways to make a big, positive impact on optical sales.
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2.7KNews Briefs ArchiveWarby Parker’s Co-Founder: Why WP Is Opening In-House Labs & the Company’s Long-Term Goals
Insights from Warby Parker's Co-Founder & Co-CEO.
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4.0KFramesWhy >50% of Appointments Captured By Your Competitors Happen While You’re Closed
The importance of being there exactly when patients need you.
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1.4KPodcastsPodcast: 5 Ways We Are Boosting Eyewear Capture Rate to Ensure a Strong Post-Pandemic Practice
Key strategies for improving capture rate.
