Simple ways to make a big, positive impact on optical sales.
Sponsored Content By Kirsten Turrisi, OD When patients visit your office, you want to deliver the best of care. That includes ensuring...
A better way to train opticians to work with patients.
Changes that move the needle on eyewear sales.
Actions to take to better compete as an independent.
Clues to where you are most likely to see new Warby Parker stores.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
Free resources to help you boost sunwear sales.
The art of successful progressive prescriptions & sales.
A spectacle lens spurring one OD's cold-start success.
Sponsored Content By Mark Wright, OD, FCOVD Patients come to you for your expertise. They want the care and service you provide...
Sponsored Content By Athena Brasfield, OD Optical sales are a challenge to capture in the age of online and big-box retailers. Independent...
Conversations that can keep purchases inside your office.
A practice resource that could spur great profitability.
Technology that makes capture rates soar.
Help in boosting the performance of your optical.
Optical transformation with impressive results.
Insights from Warby Parker's Co-Founder & Co-CEO.
The importance of being there exactly when patients need you.
Tips on reducing glasses remakes to ensure patients' expectations are exceeded.
Key strategies for improving capture rate.
Specific actions to take to significantly increase capture rate.
Easy ways to get huge results in optical sales.
Sponsored Content By Steve Alexander, Head of Marketing and Strategic Partnerships, Anagram Oct. 20, 2021 It’s in practices across the country, disrupting...
Sponsored Content By Patty Casebolt Chief Quality Officer Medical Eye Center Sept. 29, 2021 The Coronavirus pandemic is testing our ability to...
Key actions to keep sales from leaving your office.
How to capture sizable sales from women patients and shoppers.