Optical sales changes that make a powerful impact.
By ROB Editors Jan. 4, 2023 Capturing eyewear sales is a key to good patient care and practice profitability. Patients are unlikely...
Wisdom from opticians that can change sales trajectory.
Specific actions to positively impact frame capture rate.
Teaching opticians how to sell more multiple pairs of eyewear.
Changes that significantly shifted capture rate--for the better.
Software with the potential to transform optical sales.
How Walmart is making it easier for online eyewear shoppers.
A better way to train opticians to work with patients.
Actions to take to better compete as an independent.
Clues to where you are most likely to see new Warby Parker stores.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
Free resources to help you boost sunwear sales.
The art of successful progressive prescriptions & sales.
A spectacle lens spurring one OD's cold-start success.
Sponsored Content By Mark Wright, OD, FCOVD Patients come to you for your expertise. They want the care and service you provide...
Sponsored Content By Athena Brasfield, OD Optical sales are a challenge to capture in the age of online and big-box retailers. Independent...
Conversations that can keep purchases inside your office.
A practice resource that could spur great profitability.
Technology that makes capture rates soar.
Help in boosting the performance of your optical.
Optical transformation with impressive results.
Changes that move the needle on eyewear sales.
Simple ways to make a big, positive impact on optical sales.
Insights from Warby Parker's Co-Founder & Co-CEO.
The importance of being there exactly when patients need you.
Key strategies for improving capture rate.