New research showing how 2020 fared for ECPs amid the pandemic.
Tips for achieving a higher eyewear capture rate.
Tracking metrics to increase sales in the optical & become more profitable.
Tips on reducing glasses remakes to ensure patients' expectations are exceeded.
Helping you save on optical inventory while spurring better care & business growth.
News on how the pandemic impacted optical sales last year.
How one OD found a better way to manage frame inventory.
Learn how to compete more effectively with online optical retailers, to create satisfied patients and a booming business.
The latest--worrisome--numbers on U.S. optical sales.
Practice changes that can make a huge difference to patients & profitability.
Ideas to help your optical sales blast off--and stay on top.
An approach to better understanding--and fulfilling--your patients' needs.
Sponsored Content By Patty Casebolt Chief Quality Officer Medical Eye Center June 24, 2020 When you prescribe eyewear to improve your patients’...
What your patients want & expect in the post-pandemic world.
Insights into how your patients shop & decide to purchase.
Tips for building the optical team you need.
A webinar that will show you how to create and deliver a top-selling trunk show.
How to sell sunwear all year--even in January.
Maintaining profitability in a managed-care environment.
Strategies to capture more flex-spending-account dollars.
Strategy to capture optical sales you thought were lost.
How to know when discounts will work & when not.
The difference the right optical hand-off can make.
June 5, 2019 “A good OD can un-sell any patient,” goes the old joke. But, in fact, ODs hold the power to...
Sponsored Content Oct. 11, 2017 Most patients have more than one product need. Plano sunglasses and computer glasses to prevent digital eye...
Try these winning optical events to both help patients & increase revenues.
Sept. 13, 2017 Haley Perry, OD, and Jeffrey Swafford, OD, discuss how they use a daily dashboard of performance metrics to make strategic...