All optical retail Articles
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1.7KNews Briefs ArchiveHow Many Stores is Warby Parker On Track to Open by End of ’23?
A major competitor of independent ODs continues to expand.
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1.7KNews Briefs ArchiveNew Report: Who Are Your Biggest Optical Retail Competitors?
Insights into the growth of top U.S. optical retailers.
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1.5KFramesThe Real Story of How Bad Customer Service Triggered the Founding of LensCrafters
How a customer-service focus helped launch LensCrafters.
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3.3KIssues in OptometryThe Single-Vision Lens Providing a Huge Upgrade in Quality & Experience for My Patients
Single-vision spectacle lenses that wow patients.
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1.4KInsights From Our Editors3 ODs Share How They Boosted Spectacle Lens Profitability
Jan. 25, 2023 The right lenses can create go-to glasses that patients live in. The wrong lenses can result in an immediate...
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4.4KInsights From Our Editors5 Retail Trends Likely to Impact OD Practices for the Next 5 Years
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 16, 2022 Retail trends often impact eyecare practices. Here are five...
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1.7KFramesHow I Designed Optical Displays Delivering $600 Per-Patient Average Revenue
Creating optical displays worthy of a high-end dispensary.
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1.8KNews Briefs ArchiveWalmart Expands Virtual Frame Try-On Capability with New Acquisition
How Walmart is making it easier for online eyewear shoppers.
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2.7KInsights From Our Editors4-Step Formula for Getting Your Patients to Make a Purchase
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
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1.8KNews Briefs ArchiveComplimentary Marketing Materials Available to Help You Sell More Sunglasses
Free resources to help you boost sunwear sales.
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Uncategorized
The Resource that is a Key Contributor to My 88% Eyewear Capture Rate
Sponsored Content By Athena Brasfield, OD Optical sales are a challenge to capture in the age of online and big-box retailers. Independent...
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5.6KFramesThe Optical Resource Spurring Efficiency, Lowering Costs & Powering More Sales
A practice resource that could spur great profitability.
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Practice Management
3 Ways to Create the Kind of Office Where Patients will WANT to Buy Eyewear
Sponsored Content By ROB Editors Your patients want to buy from you–if you have both an eyewear selection and optical that works...
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1.1KPractice Management5 Ways We Are Boosting Eyewear Capture Rate to Ensure a Strong Practice
Sponsored Content By Patty Casebolt Chief Quality Officer Medical Eye Center Independent optometry has significant challenges, and tremendous opportunities. The right practice...
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3.5KPractice Management3 Technologies that Will Change How Patients Experience Your Practice
Additions to your practice that will transform the patient experience.
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5.1KFramesThe Software that Increased My Premium Eyewear Capture Rate from 55% to 70%
Technology that makes capture rates soar.
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4.0KFramesThe Renovation that Resulted in 31% Increase in Optical Revenue
Optical transformation with impressive results.
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4.2KFramesHow We Increased Capture Rate 12%
Changes that move the needle on eyewear sales.
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5.9KManaged CareHow an Instant Rebate Transformed One Patient’s Experience
The difference instate rebates make to patients & profitability.
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2.7KNews Briefs ArchiveWarby Parker’s Co-Founder: Why WP Is Opening In-House Labs & the Company’s Long-Term Goals
Insights from Warby Parker's Co-Founder & Co-CEO.
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4.0KFramesThe Products & Frame Board Management Approach that Freed Up $200,000
Secret to freeing up massive money from optical inventory.
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3.1KNews Briefs Archive
How Many “Active Customers” Does Warby Parker Currently Have?
How fierce a competitor is Warby Parker?
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4.6KFramesHow a Mindset Shift in Optical Generated a 25% Year-Over-Year Increase in Net Revenue for the Last 3 Years
A new way to approach frame board management & eyewear sales.
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3.8KFrames10 Steps to Double Your Optical Sales Within One Year
Easy ways to get huge results in optical sales.
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2.5KNews Briefs ArchiveThe “Friction Point” Behind Warby Parker’s Planned Brick-and-Mortar Expansion
The "why" behind Warby Parker's brick-and-mortar expansion.
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2.7KNews Briefs ArchiveHow Much Is Warby Parker Worth After Its New York Stock Exchange Debut?
The financial impact of Warby Parker's NYSE debut.
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1.6KOphthalmic Products5 Ways to Show Patients Why They Should Buy From You Instead of Online
Key actions to keep sales from leaving your office.
