By Fabio Pineda Sept. 21, 2022 The design of your optical displays determines whether or not patients make a purchase, and how...
How Walmart is making it easier for online eyewear shoppers.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
Free resources to help you boost sunwear sales.
Sponsored Content By Athena Brasfield, OD Optical sales are a challenge to capture in the age of online and big-box retailers. Independent...
A practice resource that could spur great profitability.
Sponsored Content By ROB Editors Your patients want to buy from you–if you have both an eyewear selection and optical that works...
Sponsored Content By Patty Casebolt Chief Quality Officer Medical Eye Center Independent optometry has significant challenges, and tremendous opportunities. The right practice...
Additions to your practice that will transform the patient experience.
Technology that makes capture rates soar.
Optical transformation with impressive results.
Changes that move the needle on eyewear sales.
The difference instate rebates make to patients & profitability.
Insights from Warby Parker's Co-Founder & Co-CEO.
Secret to freeing up massive money from optical inventory.
How fierce a competitor is Warby Parker?
A new way to approach frame board management & eyewear sales.
Easy ways to get huge results in optical sales.
The "why" behind Warby Parker's brick-and-mortar expansion.
The financial impact of Warby Parker's NYSE debut.
Key actions to keep sales from leaving your office.
What's next for Warby Parker?
Why you may be neglecting a big practice growth opportunity.
Help to make your optical more profitable.
Ideas to help your optical sales blast off--and stay on top.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 21, 2021 Optical sales have been challenged during the pandemic. Here...
Eyewear that protects patients from injury & generates revenues.