A major competitor of independent ODs continues to expand.
Insights into the growth of top U.S. optical retailers.
How a customer-service focus helped launch LensCrafters.
Single-vision spectacle lenses that wow patients.
Jan. 25, 2023 The right lenses can create go-to glasses that patients live in. The wrong lenses can result in an immediate...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 16, 2022 Retail trends often impact eyecare practices. Here are five...
Creating optical displays worthy of a high-end dispensary.
How Walmart is making it easier for online eyewear shoppers.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
Free resources to help you boost sunwear sales.
Sponsored Content By Athena Brasfield, OD Optical sales are a challenge to capture in the age of online and big-box retailers. Independent...
A practice resource that could spur great profitability.
Sponsored Content By ROB Editors Your patients want to buy from you–if you have both an eyewear selection and optical that works...
Sponsored Content By Patty Casebolt Chief Quality Officer Medical Eye Center Independent optometry has significant challenges, and tremendous opportunities. The right practice...
Additions to your practice that will transform the patient experience.
Technology that makes capture rates soar.
Optical transformation with impressive results.
Changes that move the needle on eyewear sales.
The difference instate rebates make to patients & profitability.
Insights from Warby Parker's Co-Founder & Co-CEO.
Secret to freeing up massive money from optical inventory.
How fierce a competitor is Warby Parker?
A new way to approach frame board management & eyewear sales.
Easy ways to get huge results in optical sales.
The "why" behind Warby Parker's brick-and-mortar expansion.
The financial impact of Warby Parker's NYSE debut.
Key actions to keep sales from leaving your office.