All optical dispensary Articles

  • 2.6K
    Insights From Our Editors

    How Many Plano Sunwear Sales Do Independent Opticals Lose?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFebruary 11, 2015Independent opticals, including those inside optometric practices, may want to step...

  • 1.6K
    News Briefs Archive

    Transitions Optical’s New Consumer Campaign: See Life Through a New Lens

    February 4, 2015: Transitions Optical announced it is about to roll out "See life through a new lens," a new consumer PR and...

  • 2.3K
    Frames

    Embrace Online Eyewear–but Capture In-House Sales

    By Gina M. Wesley, OD, MS, FAAOFebruary 18, 2015: New online retailers let consumers try on eyewear online--but purchase their eyewear in...

  • 2.1K
    The Optometric Minute

    Listen to Patient’s Chief Complaint…and Solve It

    January 21, 2015: Eric M. White, OD, advises that listening to your patient’s chief complaint--and solving it--provides the best opportunities to deliver...

  • 2.3K
    News Briefs Archive

    Essilor Expands Consumer Rebate Program

    January 21, 2015: Essilor will expand The Power of 3 program by adding a rebate incentive on Rx sunwear. The Power of...

  • 1.5K
    News Briefs Archive

    HOYA Provides Grant to UC Berkeley School of Optometry

    Posted 1-7-15: Hoya Vision Care presented a $25,000 grant to go toward the renovation of the physical plant and educational equipment at...

  • 2.2K
    The Optometric Minute

    Prescribe Spectacle Lenses When Medically Necessary

    Peter H. Kehoe, OD, FAAO, of Kehoe Eye Care in Galesburg, Ill., cites situations when prescribing a specific ophthalmic lens or lens...

  • News Briefs Archive

    Best Blogs of 2014

    ROB bloggers shared their opinions on optometric hot button issues like unilateral pricing, vying with competitors such as online retailers and whether...

  • News Briefs Archive

    Best Read Articles of 2014

    ROB presented articles on topics such as frame board management, finances, utilizing practice metrics, along with special reports on managed care and...

  • 3.1K
    Frames

    Holiday Optical Extravaganza: Generate Excitement & Sales

    By Thuy-Lan Nguyen, ODCreate a "frames extravaganza" to generate excitement--and sales—in your optical. Tie the event to holidays and seasons for best...

  • 1.6K
    News Briefs Archive

    Finalists for the 2014 Transitions Awards Program Announced

    Transitions Optical has named the finalists for its annual Transitions Awards program, which recognizes optical labs, optical retailers and independent eyecare professionals...

  • 2.6K
    Frames

    FSA and HSA Dollars: Encourage Patients to Use Them in Your Optical

    By Rachael Click, ODFSA and HSA dollars are use-it-or-lose-it. Encourage your patients to utilize their funds in your optical.  

  • 1.7K
    News Briefs Archive

    The Vision Council Launches Lifetime Fitness Partnership, Phase 2

    The Vision Council has launched Phase 2 of its partnership with Lifetime Fitness, running from November 1, 2014 through January 31, 2015.

  • 812
    Marketing

    Let Your Patients Know: Cyber Shopping Doesn’t Save Time

    By Cheryl G. Murphy, ODOnline eyeglass shopping may save money—but purchasing at an optical dispensary can save time and eliminate hassles. Leverage...

  • 5.3K
    News Briefs Archive

    New: Shamir Duo in Rudy Project’s ImpactX

    Rudy Project and Shamir, have introduced Shamir Duo, a patent-pending Freeform bifocal design, in Rudy Project’s proprietary ImpactX material.

  • 2.5K
    Insights From Our Editors

    How Likely Are Patients to Buy a Complete New Pair of Rx Eyeglasses?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDComplete new eyewear may be a hard sell, findings from The Vision Council’s...

  • 2.2K
    The Optometric Minute

    Prescribe to the Patient’s Passions

    Peter H. Kehoe, OD, FAAO, of Kehoe Eye Care in Galesburg, Ill., advises ODs to ask about a patient’s passions in lifestyle...

  • 7.9K
    Practice Metrics

    Metrics to Manage By: How to Compute Optical Sales Capture Rate

    By Thomas F. SteinerDirector of Research, Review of Optometric BusinessEyewear sales are the largest revenue source in most practices. Your optical capture...

  • 5.6K
    Ophthalmic Lenses

    Personalized Lenses: Practice-Differentiator

    By Kathleen M. Andersen, ODPersonalized lenses are a high-tech, high-performance tool to delight your patients.   

  • 2.2K
    News Briefs Archive

    New Zeiss App Helps ECPs Identify Digital Eye Strain

    Zeiss has developed a free downloadable app to help ECPs identify patients with symptoms of digital eye strain, and support sales of...

  • 4.2K
    Ophthalmic Lenses

    Sports Vision Niche: Create a Dynamic Practice-Builder

    By Thuy-Lan Nguyen, ODDifferentiate your practice—and create patient referrals and revenue streams—by specializing in sports vision services and eyewear.  

  • 3.5K
    Frames

    Increase Revenue with a Frames Turnover Strategy

    By Rachael Click, ODYour optician and frame reps can work together on an optimal turnover strategy to max out revenues.  

  • 1.9K
    News Briefs Archive

    Eyecessorize Creates Eyewear-Themed Videos for Consumers

    The Vision Council’s Eyecessorize campaign recently finished a multimedia series with its spokesperson and style expert Jenn Falik, crafting three eyewear-themed videos...

  • 1.8K
    Insights From Our Editors

    Where Do Patients Purchase Action Sport Sunwear?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPatients are still not turning to their local independent ECP for action sport...

  • 2.2K
    Marketing

    High-Tech Tool: Educate Patients with Tablets

    By Jeri A. Schneebeck, ODTablets with eye health information are high-tech tools for educating patients on the eyecare services and optical products...

  • Ophthalmic Lenses

    Talk Performance in Presenting AR

    By Robert L. Bass, OD, FAAOImplement a strategy with staff to sell more glasses with anti-reflective treatment. Patients will benefit and optical...

  • 2.9K
    Frames

    Increase Optical Profits with Needs-Based Selling

    By Mindi Lewis, MA, ABOC, FNAOBuild optical sales by training your staff to meet the “hierarchy of patient needs.”   

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And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.