AOA Celebrates Paraoptometric Recognition Week in September
August 19, 2015: The American Optometric Association will celebrate its 13th annual Paraoptometric Recognition Week September 13-19, 2015, which will honor paraoptometrics...
August 12, 2015: Three experts share simple strategies to increase the profitability of your optical dispensary in frames, ophthalmic lenses and contact...
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News Briefs Archive
Transitions Launches New Sports Club Events, Partnerships & Social Media Exposure
July 29, 2015: Transitions adaptive sunwear, a line of automatically adjusting sunglass lenses and shields from Transitions Optical, is partnering with athletic...
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News Briefs Archive
Transitions Optical Launches Social Content Aggregator
July 15, 2015: Transitions Optical is making it easier for eyecare professionals to join the #ThroughANewLens discussion and engage more fashion-forward and...
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Frames
Second-Pair Sales: To Boost Revenues, Project & Plan
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOJuly 29, 2015Improving second-pair sales takes teamwork and a winning strategy. Here’s a plan to...
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Insights From Our Editors
What Kind of AR Treatment is Increasing in Sales?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 8, 2015Anti-reflective lens treatments that guard against blue light from computers, smartphones...
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News Briefs Archive
ZEISS Launches New DuraVision AR Options
June 24, 2015: ZEISS has launched the first three AR treatments in its DuraVision line: DuraVision Platinum, DuraVision BlueProtect, and DuraVision Silver.
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Insights From Our Editors
Which Patients Are Least Likely to Wear Sunglasses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 17, 2015You may have some work to do educating patients in their...
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News Briefs Archive
Transitions Now Available for EnduroX Sunglasses
June 10, 2015: Transitions Optical and Dragon have announced an expanded product portfolio, launching EnduroX trail sunglasses with Transitions adaptive sun lens...
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Frames
Boost Dispensary Profits with a Frame Management System
By Massimo Gramanzini, ODJune 17, 2015A comprehensive inventory tracking system, with specific goals for frame turnover, can turn your dispensary into a...
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The Optometric Minute
Be the Blue Light Expert for Your Patients
June 3, 2015: Tommy Lim, OD, believes that ODs should establish themselves as experts on blue light for their patients.
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News Briefs Archive
New Report: More than a Quarter of US Adults Rarely or Never Wear Sunglasses
June 3, 2015: More than one-in-four American adults are risking serious eye damage through exposure to ultraviolet (UV) radiation, according to a...
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News Briefs Archive
New Study: Nearly Half of Americans Want to Avoid Reading Glasses
May 27, 2015: One-in-four adults say reading glasses, also known as "readers," can make someone look ten years older, according to a...
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Insights From Our Editors
How Interested Are Patients in Sun & Glare Protection?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 27, 2015Many of your patients are primed for a conversation on protecting...
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Insights From Our Editors
How Likely Are Consumers to Buy Prescription Eyewear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 20, 2015Challenges remain in educating patients about the benefits of a new...
May 13, 2015: Good-better-best is the conventional way to present ophthalmic lens options. But see how one practice eliminated better—and found that...
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Frames
Make Protective Sports Eyewear a Practice Differentiator
By Yoongie Min, ODMay 20, 2015Set your practice apart by offering premium protective sports eyewear—and talking to patients and families about it.
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Frames
Increase Capture Rates with ABO-Certified Opticians
By Mindi Lewis, MA, ABOC, FNAMay 20, 2015Increase your capture rate by staffing your practice with ABO-certified opticians. Investing in staff expertise...
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Frames
Boost Frame Sales: Have Staff Model the Top Styles
By Diane Palombi, ODApril 22, 2015Showcasing your optical's products by having your staff wear them shows patients your practice lives by its...
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Ophthalmic Lenses
Adaptive Lenses: Tips to Increase Capture Rate
Top ways to capture adaptive lens sales.
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Insights From Our Editors
Progressives: Patients Are Primed for Your Message
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 8, 2015Patients already have progressives on their mind when they come in...
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News Briefs Archive
CareCredit Launches Proprietary Digital Card Technology
April 1, 2015: CareCredit has introduced a digital card, enabling mobile payment functionality for all CareCredit cardholders and providers.
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News Briefs Archive
Essilor Announces New ECP University Curriculum
April 1, 2015: ECP University (ECPU), an educational solution to develop best practices and deliver growth through in-person, online and distance learning...
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Insights From Our Editors
Sport Eyewear: Generating Revenue in Your Practice
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 18, 2015Among sport eyewear sold, protective eyewear generates the most revenue for...
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Ophthalmic Lenses
Visual Acuity: Should 20/10 Be the New Standard?
Exceed your patients' visual expectations.
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News Briefs Archive
Essilor Launches “Change Your View” Sweepstakes
March 4, 2015: Essilor of America is giving eyecare professionals a chance to win prizes, including an Alaskan sightseeing adventure and monthly...
