All optical dispensary Articles
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615Practice ManagementThe Huge Practice Growth Mistake You May Be Making
Why you may be neglecting a big practice growth opportunity.
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2.8KSunwearDevelop a Specialty: Tinted Sportswear Lenses for Individual Sports
Provide specialized sports sunwear to patients.
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1.4KPractice ManagementThe Flexible Financing Program Changing Our Customers’ Lives & Strengthening Our Business
Sponsored Content By Bill Butler Chief Operations Officer, Eyemart Express July 21, 2021 Your patients, like most of us, have been under...
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6.7KFramesUp Your Game in Optical Retail: Examples from Top-Selling Practices
Ideas to help your optical sales blast off--and stay on top.
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2.7KOphthalmic LensesThe Optical Lab Skyrocketing My Optical Revenue & Creating Highly Satisfied Patients
Finding the best optical lab to serve to patients & increase profitability.
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2.7KPractice ManagementWhen to Discount Your Practice’s Products–and When Not To
How to know when discounts will work & when not.
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1.4KMerchandising3 Optical Inventory Selection Mistakes & How to Fix Them
Pitfalls to avoid--and correct--in frame inventory management.
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3.7KInsights From Our EditorsTop Psychological Drivers to Spur Shopping in Your Optical
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 18, 2019 Small businesses are becoming as aware as their larger...
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5.0KFramesMastering the Mix: Finding the Perfect Frame Mix for Your Practice
Secrets to getting the most profitable inventory mix.
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4.0KThe Optometric Minute“ODs Can Sell”
June 5, 2019 “A good OD can un-sell any patient,” goes the old joke. But, in fact, ODs hold the power to...
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Frames
Optical Sales Booster: When to Use the Hard Sell vs. Soft Sell
Learn when to go hard, and when soft, in selling eyewear.
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3.3KDispensary ViewpointWhat Amazon Can Teach ODs About Retailing
Oct. 4, 2017 Ed King, a retail expert and co-founder of High Street, a Retail Experience Collective, urges ECPs to study how...
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Frames
Key Steps to Increase Second-Pair Sales
A strategy to boost second-pair sales.
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6.4KOphthalmic LensesBlue Light-Protecting Lenses: Serve Patients, Increase Sales
Sponsored Content By Thomas F. Steiner Director of Market Research Review of Optometric Business August 2, 2017 In “Upgrade Your Eyewear Product...
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Insights From Our Editors
Opportunity Report: Which Spectacle Lenses Are Rxed Most?
Ensure your patients have the most advanced spectacle lenses.
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Frames
6 Patient-Friendly Upgrades that Boost Optical Sales
Make it more likely that patients buy from you.
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8.2KOphthalmic Lenses4 Ways to Promote Your Optical Online & Deliver In-Person
Tips for creating both a profitable online and offline optical.
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5.0KSunwearKey Ways to Educate Patients About the Need for Sunwear
The things your patients should know about the sun & why to wear sunglasses.
