All optical dispensary Articles
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3.7KFramesMastering the Mix: Finding the Perfect Frame Mix for Your Practice
Secrets to getting the most profitable inventory mix.
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3.1KResourcesUp Your Game in Optical Retail: Examples from Top-Selling Practices
Ideas to help your optical sales blast off--and stay on top.
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1.8KPractice ManagementWhen to Discount Your Practice’s Products–and When Not To
How to know when discounts will work & when not.
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794Merchandising3 Optical Inventory Selection Mistakes & How to Fix Them
Pitfalls to avoid--and correct--in frame inventory management.
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3.0KInsights From Our EditorsTop Psychological Drivers to Spur Shopping in Your Optical
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 18, 2019 Small businesses are becoming as aware as their larger...
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7.3KFrames
How to Differentiate Your Practice with Private Label Frames
Leverage private label frames to market your practice.
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3.5KThe Optometric Minute“ODs Can Sell”
June 5, 2019 “A good OD can un-sell any patient,” goes the old joke. But, in fact, ODs hold the power to...
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905Sunwear
Develop a Specialty: Tinted Sportswear Lenses for Individual Sports
Provide specialized sports sunwear to patients.
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4.8KFrames
How to Elevate Your Opticians to Style Consultants
Teach your opticians to guide patients' styles--and eyewear purchases.
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3.3KFrames
Steps to Price Frames to Maximize Profitability
Price frames to maximize sales and build your patient base.
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19.5KFrames
9 Ways to Manage Your Frame Board Profitably
How to make your frame board a patient-pleasing money-maker.
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8.7KFrames
How Shopping Can Teach You to Increase Sales in Your Optical
Turn your next shopping trip into an optical sales tutorial.
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9.0KFrames
How to Boost Capture Rate & Revenues
Advice on capturing more of the prescriptions you write.
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Frames
Optical Sales Booster: When to Use the Hard Sell vs. Soft Sell
Learn when to go hard, and when soft, in selling eyewear.
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3.5KFrames
How to Capture the Second Wave of Back-to-School Sales
Act now to capture round two of back-to-school sales.
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2.5KSunwear
Shine a Light on Why Children Need Sunwear
Let parents know why & how to protect children's eyes from the sun.
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2.8KDispensary ViewpointWhat Amazon Can Teach ODs About Retailing
Oct. 4, 2017 Ed King, a retail expert and co-founder of High Street, a Retail Experience Collective, urges ECPs to study how...
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Frames
Key Steps to Increase Second-Pair Sales
A strategy to boost second-pair sales.
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5.7KOphthalmic LensesBlue Light-Protecting Lenses: Serve Patients, Increase Sales
Sponsored Content By Thomas F. Steiner Director of Market Research Review of Optometric Business August 2, 2017 In “Upgrade Your Eyewear Product...
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3.3KOphthalmic Lenses
Reduce Costly Lens Remakes
Try this to reduce remakes that cut into your bottom line.
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Insights From Our Editors
Opportunity Report: Which Spectacle Lenses Are Rxed Most?
Ensure your patients have the most advanced spectacle lenses.
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Frames
6 Patient-Friendly Upgrades that Boost Optical Sales
Make it more likely that patients buy from you.
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7.2KOphthalmic Lenses4 Ways to Promote Your Optical Online & Deliver In-Person
Tips for creating both a profitable online and offline optical.
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4.2KSunwearKey Ways to Educate Patients About the Need for Sunwear
The things your patients should know about the sun & why to wear sunglasses.
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News Briefs Archive
New PD Measurement System
April 12, 2017 Automeyes Optical Solutions, an emerging technology platform, is launching a beta service for PDq, a new tool designed to...
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News Briefs Archive
Transitions Optical Releases Updated Product Guide
April 12, 2017 Transitions Optical has released the 2017 Transitions Lenses Product Availability Guide, which outlines the availability of Transitions Optical’s photochromic...
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News Briefs Archive
Essilor Adds No-Interest Financing to Power of Vision Program
A new financing program especially for ophthalmic lenses.
