All optical dispensary Articles

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  3.4K

  Frames

  Up Your Game in Optical Retail: Examples from Top-Selling Practices

  Ideas to help your optical sales blast off--and stay on top.

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  4.0K

  Frames

  Mastering the Mix: Finding the Perfect Frame Mix for Your Practice

  Secrets to getting the most profitable inventory mix.

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  2.0K

  Practice Management

  When to Discount Your Practice’s Products–and When Not To

  How to know when discounts will work & when not.

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  943

  Merchandising

  3 Optical Inventory Selection Mistakes & How to Fix Them

  Pitfalls to avoid--and correct--in frame inventory management.

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  3.2K

  Insights From Our Editors

  Top Psychological Drivers to Spur Shopping in Your Optical

  By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 18, 2019 Small businesses are becoming as aware as their larger...

• 7.5K

  Frames

  How to Differentiate Your Practice with Private Label Frames

  Leverage private label frames to market your practice.

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  3.6K

  The Optometric Minute

  “ODs Can Sell”

  June 5, 2019 “A good OD can un-sell any patient,” goes the old joke. But, in fact, ODs hold the power to...

• 1.4K

  Sunwear

  Develop a Specialty: Tinted Sportswear Lenses for Individual Sports

  Provide specialized sports sunwear to patients.

• 5.1K

  Frames

  How to Elevate Your Opticians to Style Consultants

  Teach your opticians to guide patients' styles--and eyewear purchases.

• 3.5K

  Frames

  Steps to Price Frames to Maximize Profitability

  Price frames to maximize sales and build your patient base.

• 19.9K

  Frames

  9 Ways to Manage Your Frame Board Profitably

  How to make your frame board a patient-pleasing money-maker.

• 8.9K

  Frames

  How Shopping Can Teach You to Increase Sales in Your Optical

  Turn your next shopping trip into an optical sales tutorial.

• 9.3K

  Frames

  How to Boost Capture Rate & Revenues

  Advice on capturing more of the prescriptions you write.

• Frames

  Optical Sales Booster: When to Use the Hard Sell vs. Soft Sell

  Learn when to go hard, and when soft, in selling eyewear.

• 3.7K

  Frames

  How to Capture the Second Wave of Back-to-School Sales

  Act now to capture round two of back-to-school sales.

• 2.7K

  Sunwear

  Shine a Light on Why Children Need Sunwear

  Let parents know why & how to protect children's eyes from the sun.

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  3.0K

  Dispensary Viewpoint

  What Amazon Can Teach ODs About Retailing

  Oct. 4, 2017 Ed King, a retail expert and co-founder of High Street, a Retail Experience Collective, urges ECPs to study how...

• Frames

  Key Steps to Increase Second-Pair Sales

  A strategy to boost second-pair sales.

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  5.9K

  Ophthalmic Lenses

  Blue Light-Protecting Lenses: Serve Patients, Increase Sales

  Sponsored Content By Thomas F. Steiner Director of Market Research Review of Optometric Business August 2, 2017 In “Upgrade Your Eyewear Product...

• 3.5K

  Ophthalmic Lenses

  Reduce Costly Lens Remakes

  Try this to reduce remakes that cut into your bottom line.

• Insights From Our Editors

  Opportunity Report: Which Spectacle Lenses Are Rxed Most?

  Ensure your patients have the most advanced spectacle lenses.

• Frames

  6 Patient-Friendly Upgrades that Boost Optical Sales

  Make it more likely that patients buy from you.

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  7.5K

  Ophthalmic Lenses

  4 Ways to Promote Your Optical Online & Deliver In-Person

  Tips for creating both a profitable online and offline optical.

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  4.4K

  Sunwear

  Key Ways to Educate Patients About the Need for Sunwear

  The things your patients should know about the sun & why to wear sunglasses.

• News Briefs Archive

  New PD Measurement System

  April 12, 2017 Automeyes Optical Solutions, an emerging technology platform, is launching a beta service for PDq, a new tool designed to...

• News Briefs Archive

  Transitions Optical Releases Updated Product Guide

  April 12, 2017 Transitions Optical has released the 2017 Transitions Lenses Product Availability Guide, which outlines the availability of Transitions  Optical’s photochromic...

• News Briefs Archive

  Essilor Adds No-Interest Financing to Power of Vision Program

  A new financing program especially for ophthalmic lenses.