Why you may be neglecting a big practice growth opportunity.
Provide specialized sports sunwear to patients.
Sponsored Content By Bill Butler Chief Operations Officer, Eyemart Express July 21, 2021 Your patients, like most of us, have been under...
Ideas to help your optical sales blast off--and stay on top.
Finding the best optical lab to serve to patients & increase profitability.
How to know when discounts will work & when not.
Pitfalls to avoid--and correct--in frame inventory management.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 18, 2019 Small businesses are becoming as aware as their larger...
Secrets to getting the most profitable inventory mix.
June 5, 2019 “A good OD can un-sell any patient,” goes the old joke. But, in fact, ODs hold the power to...
Learn when to go hard, and when soft, in selling eyewear.
Oct. 4, 2017 Ed King, a retail expert and co-founder of High Street, a Retail Experience Collective, urges ECPs to study how...
A strategy to boost second-pair sales.
Sponsored Content By Thomas F. Steiner Director of Market Research Review of Optometric Business August 2, 2017 In “Upgrade Your Eyewear Product...
Ensure your patients have the most advanced spectacle lenses.
Make it more likely that patients buy from you.
Tips for creating both a profitable online and offline optical.
The things your patients should know about the sun & why to wear sunglasses.