May 4, 2016: HOYA Vision Care announced the U.S. launch of Sensity, new photochromic lens technology.
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Ophthalmic Lenses
6 Ways to Sell Optical Products that Protect Against Blue Light
Educate patients about the dangers of blue light, and offer eyewear solutions.
1.9K
Insights From Our Editors
Market Opportunity: Offer Durability & Good Warranty Policy to Sell Children’s Eyewear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFeb. 3, 2016The durability of eyewear, and offering a good warranty policy, could...
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News Briefs Archive
Kopin Debuts Solos, Smart Eyewear for Cyclists
Jan. 20, 2016: Kopin Corp. has introduced Solos, an ultra-lightweight smart eyewear aerodynamically designed for optimal performance, comfort and style while cycling.
2.9K
Insights From Our Editors
Market Opportunity: Provide Products to Ease Digital Eye Strain
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJan. 20, 2016You have an opportunity to serve patients experiencing digital eye strain,...
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News Briefs Archive
New (Almost) Clear Blue Light-Protecting Lens
Jan. 20, 2016: Luzerne Optical Laboratories is releasing TheraBlue, a new lens technology for protection from HEV (High Energy Visible) blue light.
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Insights From Our Editors
Upgrade Your Optical: Add a Digital Measuring Device
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJan. 13, 2016You might want to finally invest in a digital measuring device...
2.8K
News Briefs Archive
Essilor of America and Varilux Launch Student Grant Award Program
Jan. 6, 2016: Essilor of America and Varilux are are launching the Varilux Student Grant Award program for 2015 and 2016.
2.3K
Frames
ROB Power Packs 2015: Optical
By ROB EditorsDec. 23, 2015Spur sales by identifying and maxing out new and leading streams of optical revenue.
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News Briefs Archive
New Driving Eyewear from Zeiss
Dec. 16, 2015: Zeiss has released a line of lenses called DriveSafe that are designed to help drivers see better in poor...
3.2K
News Briefs Archive
Alden Optical Introduces Patient Resources for Tinted Custom Lenses
Sept. 30, 2015: Alden Optical announced today the deployment of new patient resources to address the growing demand for prosthetic and cosmetic...
1.9K
News Briefs Archive
New Study: Greater Eye Health Education for Hispanics Needed
Sept. 23, 2015: Nearly eight out of 10 Hispanic Americans are experiencing vision problems that can negatively impact their health and everyday...
2.1K
News Briefs Archive
Essilor Expands Consumer Advertising for Varilux Lenses
Sept. 23, 2015: Essilor of America is extending consumer advertising efforts for Varilux lenses to print publications.
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Insights From Our Editors
What Are Your Greatest Challenges in Selling Children’s Eyewear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 9, 2015Effectively presenting to parents why children should wear sunglasses is a...
2.2K
News Briefs Archive
ZEISS Creates 24/7 Dispensing Training Platform
Sept. 2, 2015: ZEISS Vision Care has created the ZEISS Academy Vision Care, a new online campus designed to help ECPs develop...
6.8K
News Briefs Archive
Essilor Introduces Eyezen Glasses for Millennials
Sept. 2, 2015: Essilor has Eyezen glasses, designed to serve as a digital eye fatigue solution for the Millennial generation – people...
7.3K
Insights From Our Editors
Advise Patients About Digital Devices: The Basics
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 2, 2015Patients may not realize the damage and strain to their eyes,...
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Insights From Our Editors
How Much Are Custom Progressive Lens Sales Growing?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 26, 2015Custom progressive spectacle lenses are a growing sales sector in many...
AOA Celebrates Paraoptometric Recognition Week in September
August 19, 2015: The American Optometric Association will celebrate its 13th annual Paraoptometric Recognition Week September 13-19, 2015, which will honor paraoptometrics...
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News Briefs Archive
Transitions Launches New Sports Club Events, Partnerships & Social Media Exposure
July 29, 2015: Transitions adaptive sunwear, a line of automatically adjusting sunglass lenses and shields from Transitions Optical, is partnering with athletic...
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Insights From Our Editors
What Kind of AR Treatment is Increasing in Sales?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 8, 2015Anti-reflective lens treatments that guard against blue light from computers, smartphones...
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News Briefs Archive
ZEISS Launches New DuraVision AR Options
June 24, 2015: ZEISS has launched the first three AR treatments in its DuraVision line: DuraVision Platinum, DuraVision BlueProtect, and DuraVision Silver.
2.3K
News Briefs Archive
Transitions Now Available for EnduroX Sunglasses
June 10, 2015: Transitions Optical and Dragon have announced an expanded product portfolio, launching EnduroX trail sunglasses with Transitions adaptive sun lens...
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The Optometric Minute
Be the Blue Light Expert for Your Patients
June 3, 2015: Tommy Lim, OD, believes that ODs should establish themselves as experts on blue light for their patients.
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News Briefs Archive
New Study: Nearly Half of Americans Want to Avoid Reading Glasses
May 27, 2015: One-in-four adults say reading glasses, also known as "readers," can make someone look ten years older, according to a...
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Insights From Our Editors
How Interested Are Patients in Sun & Glare Protection?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 27, 2015Many of your patients are primed for a conversation on protecting...